Stephen Waddington

MAY 24, 2022

Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal.

Publicity 149

Publicity Reputation Study Crisis 149

The Proactive Report

NOVEMBER 21, 2023

The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well. Audience analysis and tracking can help you with this. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

Newspapers 130

Newspapers Social Media Data Consumer 130

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. “Our regional outlets are pretty good.”. “We We continue to benefit from responsible reporting by our local newspaper.”. Generally, we find this reporting is balanced.”.

Survey 136

Survey Media Report Journalism 136

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. CityAM covers the full report and analysis. You can find out more about what the CMA is proposing and what new regulations could look like on the Daily Telegraph.

Ethics 62

Ethics Google Banking Radio 62

Wadds Inc.

MAY 24, 2022

Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal.

Publicity 59

Publicity Reputation Study Crisis 59

Mindful Marketing

MAY 22, 2021

The example above from AutoOverload serves as a good case for analysis. People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines. ” Subscribe to Mindful Matters blog.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Short sellers are betting against the very companies whose financial instruments they have borrowed and sold, as well as the individuals on the receiving end of those stocks.

Financial 65

Financial Banking Retail Sports 65

Stephen Waddington

MAY 3, 2022

While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. A thematic analysis of contemporary books, articles, and speeches from 1938 to 1942 explored the profession’s ideology. The former is likely to be the dominant coalition.

Publicity 112

Publicity Construction Corporate Study 112

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. Determining what particular courses of action are decent, fair, honest, etc.

Ethics 93

Ethics Pitching Privacy Technology 93

Reputation Us

JANUARY 3, 2020

These elements are key to achieving increased profitability and long-term financial success. By being socially responsible, a company demonstrates that it incorporates ethical practices into how it does business. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees.

Reputation 60

Reputation Corporate Survey Employee 60

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Engagement Analysis: See which sections were most engaging or need improvement. In addition, this helps make your call more straightforward and easier to follow.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 4, 2020

The pandemic has shown that good financial management is essential for survival. As an Institute we need to put our finances on a sound footing. Even before the Coronavirus they stood at less than a basic three-months turnover level. That’s not good practice. Why should members vote for Pete Holt?

Meeting 78

Meeting Government Energy Employee 78

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant.

Agency 92

Agency Trends Marketing Survey 92

Stuart Bruce

JANUARY 26, 2016

It is almost impossible to calculate the genuine ‘gain from investment’ as despite improvements in attribution analysis it is still almost impossible to track the individual contribution made by a myriad of different tactics and external factors. There are lots of financial numbers you can report on that aren’t ROI.

Measurement 60

Measurement Financial Analysis Publicity 60

Mindful Marketing

SEPTEMBER 8, 2018

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Public favor for the ad also might wane as people take more time to process the financial context surrounding Nike’s and Kaepernick’s participation in the promotion.

Sports 50

Sports Ethics Public Affairs Analysis 50

Practical Law Construction

MAY 20, 2020

There is not time for great analysis here. This was because: There was a common financial interest in the defendants. The defendants contended that, even if they did owe a duty of loyalty, it had not been breached because of the physical and ethical barriers that had been put in place to separate the defendants as commercial entities.

Groups 52

Groups Company Construction Policies 52

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. The ethical side of newsjacking needs to be considered at every turn. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 101

Ethics Trends Social Media SEO 101

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Communications Conversations

MARCH 6, 2018

Finally, I advise and assist with insights, analysis and social listening. 1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals. They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Stance is an “alternative to traditional sentiment analysis.”

Software 121

Software Pitching Ethics Privacy 121

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges.

Social Media 62

Social Media Trends Media Guidelines 62

Mindful Marketing

OCTOBER 21, 2023

Again, the main motivation doesn’t appear to be financial. ’” Bhandari’s analysis is not surprising: While in India, I learned that, historically, lighter color skin was considered more desirable, as it signaled higher social class. Ethics, however, aren’t just about consequences.

Ethics 98

Ethics Trends Analysis Financial 98

5W PR

JANUARY 31, 2024

Here’s a step-by-step guide to targeting and reaching your audience, from analysis through to deployment : Audience Analysis: Identify and understand your target audience. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. ROI: Financial return compared to PR costs. This approach isn’t just good ethics; it’s good business. In addition to this, there are 7 ways to perform media monitoring of your press release.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

This financial squeeze will only increase pressures to embrace cost-effective AI solutions. Leveraging this analysis will help them make more informed decisions, optimize strategies in real-time, and demonstrate the tangible impact of PR efforts to stakeholders like never before.” ~ Eric Koefoot , President & CEO, PublicRelay 36.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

AUGUST 27, 2018

This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Table 2: An overview of the four levels of analysis proposed by the Excellence Theory (adapted from Excellence Theory in Public Relations: Past, Present, and Future; Lauri Grunig and James Grunig).

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. (Source: A PR View of Media Bias [Survey Data] ).

Survey 174

Survey Marketing B2B Study 174

Cision

JUNE 1, 2017

After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. ” It’s an incredibly simple concept, but I feel like analysis paralysis often stops people from reaching their full potential.

Sports 245

Sports Agency Industry Creativity 245

Reputation Us

JANUARY 4, 2016

Mature information security programs aggregate network and system logs, run periodic algorithmic analysis on these logs, and test them through simulated penetration test attacks done by technically savvy security firms. In some cases, the FBI notified them of suspicious activity before the health organization saw it on their network.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Beyond PR

JUNE 1, 2017

After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. ” It’s an incredibly simple concept, but I feel like analysis paralysis often stops people from reaching their full potential.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120