Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Steak Umms takes a (big) stand on Twitter. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. In early 2014, Disney Parks decided to bring some of their analysis work in-house.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Her focus is reporting on stories about how labor issues affect retail employees. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. As a result, consumers have been holding brands accountable for the perceived endorsement of problematic news content. Improving MBI is another similar opportunity. Vanessa Otero is the founder and CEO of Ad Fontes Media.

Communications 189

Communications Journalism Advertising Advertising 189

Reputation Us

APRIL 4, 2019

Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey and DHMresearch.com/Reputation. 77.5 – Treat employees respectfully. 72.5 – Compensate employees fairly for their work. 75.0 – Honest and transparent about products and services.

Reputation 60

Reputation Study Consumer Banking 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Year of the employee. 2022 is going to be known as the year of the employee. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 76

Technology Training Data Consumer 76

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. SpaceX and Tesla employees feel they’re on a mission to save humanity and make us an interplanetary species,” says Gandhi. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

FEBRUARY 20, 2024

The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%).

Report 106

Report Publicity Marketing Pitching 106

NewsWhip

JUNE 22, 2023

Sounds time-consuming, right? And it increases our sample size by a factor of thousands, making for a much more statistically significant analysis. Disney announced it would no longer be moving forward with a new employee camp in Florida , and its continuing battle with Gov. Not anymore. DeSantis was mentioned in over 7.8k

Google 88

Google Twitter Publicity Media 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 109

Video Marketing SEO Social Media 109

The Hoyt Organization

SEPTEMBER 8, 2023

AI-powered tools have been very useful in automating mundane tasks like media monitoring, data collection, and sentiment analysis. Diversity, Equity, And Inclusion (DEI) Diversity, equity, and inclusion help employees feel accepted and valued in the workplace. Consumers expect more from businesses than that.

Trends 93

Trends Brand Branding Analytics 93

Stephen Waddington

JULY 1, 2021

Consumer trust is often overlooked in the race to innovate with data and digital technologies, The Organisation for the Review of Care and Health Apps (ORCHA) found that only one in five health and wellbeing apps meets clinical standards and ensures the integrity of patient data. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

5W PR

FEBRUARY 8, 2021

This can be achieved through a combination of data, AI, machine learning, and VOC (voice of the customer) collections and analysis. The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. SEMrush has something comparable it calls an authority score.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” An analysis by age group shows a compelling correlation between age and the viewpoint on this question. Another 22% said they were unsure. 2) A strong correlation by age.

Survey 126

Survey Brand Branding Analysis 126

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. In other words, there is no process too rigorous or laborious when it comes to instilling consumer confidence – especially when health and wellness hangs in the balance.”

Ethics 98

Ethics Employee Crisis Internal 98

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . In early 2014, Disney Parks decided to bring some of their analysis work in-house. Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Additionally, alert those who previously consumed your content when more is available. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs,com/Survey and DHMresearch.com/Reputation.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 85

Employee Consumer Agency Brand 85

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Stone Age, Bronze Age, Iron Age). Marshall McLuhan at Cambridge University, circa 1940.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training.

Marketing 168

Marketing Employee Content Marketing Training 168

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And so I spent, six, seven years essentially marketing consumer financial products. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

APRIL 29, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Twitter 78

Twitter Employee Meeting Report 78

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64