Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. Who will respond?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Consumers expect more from businesses than that.

Trends 92

Trends Brand Branding Analytics 92

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Her focus is reporting on stories about how labor issues affect retail employees. . Are you more interested in e-commerce and technology? Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Reputation Us

APRIL 4, 2019

Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey and DHMresearch.com/Reputation. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries.

Reputation 60

Reputation Study Consumer Banking 60

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . In early 2014, Disney Parks decided to bring some of their analysis work in-house. Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 105

Media SEO Analytics Analysis 105

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 5 Abundance of information narrows our collective attention span. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. CityAM covers the full report and analysis.

Ethics 62

Ethics Google Banking Radio 62

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 124

Survey Brand Branding Analysis 124

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs,com/Survey and DHMresearch.com/Reputation.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Employee comms merger. ResponseSource also offers press release distribution and a media database. PR tech mentions.

Pitching 88

Pitching Report Software Survey 88

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. Have an interesting announcement from a PR technology vendor? Try our services.

Tools 99

Tools Survey Pitching Analytics 99

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Gather actionable insights from data analysis and focus groups. Driving Employee Engagement. link] Most organisations have employees. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. As an industry, we must stop fearing technology. Humans can’t parse 205,000 news stories a day. Tell Better Data Stories.

Analytics 60

Analytics Data Analysis Technology 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Selective data analysis. Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things.

Media 52

Media eBook Viral Construction 52

PR in High Definition

APRIL 26, 2021

Deliveroo has also been under fire from employees protesting against their poor treatment by the company. Find out more about the plans for tougher regulation and new rules granting consumers more power over their data on City AM. BBC News has the full analysis. So, what went wrong? Read more on the Daily Telegraph.

Trends 62

Trends Banking Energy Retail 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 86

Social Media Media Mobile SEO 86

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Perhaps a detailed analysis will show it's not worth rushing into a massive reaction, but keeping a close eye on a situation and readiness to respond when necessary might be enough. Having a crisis managing team of key employees with all relevant information would be best. Only afterward does it make sense to make any decision.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. Download our free Online Video Success tip sheet.

Video 85

Video Brand Branding Energy 85

Barokas

DECEMBER 4, 2018

Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping.

Survey 60

Survey Enterprise Radio Print 60

Mindful Marketing

SEPTEMBER 21, 2019

At first glance, such tactics may seem questionable, but could it be that these companies are on to something and consumers just need to consider ‘the bigger picture,’ beyond their immediate ire? ” But, do systems that push consumers to the brink of breakdown solve problems or create them?

Company 51

Company Customer Service Analytics Ethics 51