Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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Agency Survey SEO Social Media 223

5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features. Just in the last year, the gaming industry’s revenue reached over $150 billion.

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Video Publicity Industry Corporate 88

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

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Video Guidelines Advertising Advertising 113

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

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Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience. ’ Perhaps an overused expression but true nonetheless.

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ImPRessions - Crenshaw Communications

MARCH 27, 2024

In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being.

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Privacy Video Crisis Publicity 332

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs. The market is saturated Create a business plan.

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Agency Insurance Insurance Banking 147

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

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Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

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Video Strategy SEO Engineering 62

Agility PR Solutions

FEBRUARY 13, 2019

Founded by former video game journalists and content creators in March of 2017, Oceanside, Calif.-based The post Best New Agency: Vicarious brings all-business approach to video game PR appeared first on Agility PR Solutions. Our company was founded with only one mission […]. “Our

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Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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Video Social Media Instagram Media 62

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

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Storytelling Video Strategy Analytics 107

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

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Video Social Media Instagram Facebook 149

PRSay

FEBRUARY 2, 2024

Short-form video reigns. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. As video continues to be an essential promotion tactic, PR pros should integrate video campaign components wherever possible.

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Trends B2C Video Measurement 174

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year

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Measurement Agency eBook Employee 40

Prohibition

JULY 7, 2022

Initial reaction to this has been varied, with many users calling out the “TikTok copying”, although Instagram has been adamant that a video-only platform is not in the plans for Instagram and static content will remain. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

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Instagram Video Twitter Facebook 118

Ronn Torossian

SEPTEMBER 17, 2014

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France.

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Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Do you know the numbers driving your business? Are you failing to focus on client retention? Is your team trained up?

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Agency Leadership Training Big Data 71

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

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Agency Marketing Analytics Instagram 105

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Lemon8 is a social media platform designed specifically for Gen Z.

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Social Media Agency Media Mobile 52

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

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Agency Sports Public Affairs Creativity 52

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

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Video Product Launch Film Social Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

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Video Social Media Media Instagram 62

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Image & Video Recognition – Analyzing visual content. Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology.

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Training Video Analysis Data 399

Shift Communications

JANUARY 10, 2018

cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’d love to know what other trends you’re paying attention to in the world of marketing and communications. Christopher S. Vice President, Marketing Technology.

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Social Media Trends Video Media 111

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

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Video Sports Film Employee 62

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. 20-29, 21.7% 30-39, and 20.3%

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Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms. 20-29, 21.7% 30-39, and 20.3%

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Looking for an influencer marketing agency?

Agency 52

Agency Marketing YouTube Video 52

Prohibition

JULY 28, 2021

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video. Consider this for your corporate video.

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Video Corporate Product Launch Film 62

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

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Agency Creativity Examples Conference 59

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. I am so proud of the team but I rarely get an opportunity to say so. The majority of our work is now clever engaging content marketing in its various guises.

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Content Marketing Agency Video Marketing 59

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

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Video Strategy Marketing YouTube 120

Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Four Reasons to Hire a Social Media Agency.

Social Media 59

Social Media Agency Media Community 59

Ethical Voices

AUGUST 25, 2022

This week in public relations ethics it was everything from disclosure to fake videos, and cultural appropriation. . This article discusses how a major PR agency avoided the issue. . It can’t, but it still caused quite a stir. .

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Ethics Video Retail Government 59

Shift Communications

JANUARY 8, 2018

cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned as we look next at search marketing in this series! Christopher S. Vice President, Marketing Technology.

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Video Trends Media Advertising 96

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. Video Production Checklist. Pre-production.

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Video Film Creativity Small Business 48