Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Is a PR Agency Trying to Get You Fired? What story or stories are you most proud of?

Meeting 73

Meeting Newspapers Agriculture Media 73

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Maxim Behar

AUGUST 16, 2022

We are overwhelmed with screens, newspapers and social media with carbon, solar and all sorts of other terms. Now technology and fast communications make it possible to know more and do more. We live in a "green" euphoria without much of an understanding what it is all about. There is nothing complicated and unusual.

Energy 52

Energy Newspapers Government Technology 52

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.

SEO 101

SEO Software Resources Newspapers 101

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. I have even witnessed at least one agency who has taken this approach. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. Tip 5: Give your media mix a makeover.

Television 158

Television Instagram Consumer Newspapers 158

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

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Meeting Handbook Newspapers Government 97

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. The post Prop Tech Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Offleash

OCTOBER 16, 2017

After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. Since journalism intersects with PR, she recommended I cold call a few local PR agencies and inquire about an entry-level position. What’s a day like as a PR agency VP?

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Agency Journalism Newspapers Employee 40

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Vice President, Marketing Technology. click to tweet this. Christopher S.

Measurement 159

Measurement Insurance Insurance Newspapers 159

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. I’ve never looked back. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I am a tech and innovation reporter at Automotive News.

Automotive 84

Automotive Report Meeting Radio 84

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. 24.11.2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

OCTOBER 23, 2015

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications. What do you think? Will the NYT’s use of VR produce a compelling way to share news?

Newspapers 60

Newspapers Film Technology Google 60

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

5W PR

MARCH 18, 2019

Technology Never Rests. If there is one pervasive truth the past four decades have taught us, it’s that technology will just continue to grow at increasing rates. Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Newsfile

FEBRUARY 27, 2024

As a global news agency, it operates in more than 235 locations across 94 countries. AP stories are picked up by newspapers, websites and broadcasters worldwide. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 149

Employee Print Writing Survey 149

Maxim Behar

OCTOBER 19, 2022

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. Why are newspapers going away? Television is also measurable, but all these agencies - they can be somehow modified. Cheap as a level of content.

Television 52

Television Wireless Advertising Advertising 52

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. In fact, I loved it so much, I implemented a similar reporting structure at my next agency.

Measurement 50

Measurement Comparison Analytics Agency 50

Cision

JULY 28, 2016

I then became an editor of the school newspaper, and later, a reporter in college. PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back. When I was 16 years old, my dad suggested I become a writer.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Communications Conversations

AUGUST 11, 2017

And where adoption of new approaches and technologies is the norm. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Make no mistake: Leadership is a big reason why many companies and agencies continue to pursue media relations as a discipline. Where no platform or media dominates.

Media Relations 87

Media Relations Media Local Leadership 87

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So PR pros will find London-based. 8,800 freelance writers.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

ISEBOX

APRIL 10, 2015

“90% of investors are using this breakthrough technology” Some other rules include: Do not use all caps and avoid putting their name in the subject. If you are sending it to a local newspaper, is it a local story?). Your goal is to get them to read more. Consider using a question, “Would you be interested in …?”

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. PR professionals are usually seen as the facilitators of news and stories.

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Mindful Marketing

JUNE 24, 2015

specializes in building media and investor relationships for big and small private companies in the medical technology industry. (1) 2) Medical technology is your sweet spot. As a former newspaper reporter, I am empowered by social media to write for the world’s biggest broadsheet. RTA was established in December 1992.

Marketing 50

Marketing Technology Newspapers Writing 50