Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. I have great admiration for any healthcare start-up.

Agency 54

Agency Healthcare Interviews Insurance 54

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. But one look at the agency’s Guidance document on correcting misinformation posted on independent, third-party resources, and you really have to wonder. The agency isn’t just trying to make life difficult for pharmaceutical PR teams.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. And more frequently, it’s viewed on mobile devices. Providing a mobile responsive experience is critical.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . Same Approach, New Tactic. A Better Way to Use Twitter. .

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JULY 28, 2016

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” Read Time: 2 minutes. The post Is a Mobile App a Medical Device?

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Media and publications. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Pharmaceuticals are subject to significant oversight by the FDA.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. The post The Latest Cybersecurity Target: Holding Medical Devices for Ransom appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform. Read Time: 2 minutes. Hackers are nasty.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. So it will be vitally important for PR practitioners to continue to partner with their clients, integrate and collaborate with other brand agencies as well as have their voices heard. How do you approach PR for a health brand versus other brands? He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

JANUARY 12, 2016

This sharply brought to light the important issue of pharmaceutical price transparency, and America’s growing frustration of having to choose between paying for necessary prescriptions or other necessities. Technology. What technological changes could threaten your business? Becca Giller. Account Coordinator.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Social media is a complete waste of time. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.”

Company 120

Company Newspapers Transportation Measurement 120

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Here’s how they work. The Anatomy of an FDA approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. “There is a lot of creativity and value to be had in media tours. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This really highlights that when social media is used for good, it can be so powerful! In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

ISEBOX

MAY 6, 2016

Both solutions are “microsites” of sorts that can streamline multimedia content distribution to your various influencer and media outlets. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

Both solutions are “microsites” of sorts that can streamline multimedia content distribution to your various influencer and media outlets. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

MaccaPR

SEPTEMBER 16, 2014

Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Souce: IMDb ). Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. You are right that our social media was a bit like modern obituaries. They use social media, sometimes are guests at TV studios, where no one asks them anything different or interesting.

Government 52

Government Measurement Crisis Radio 52