Advertising Agency Media Pharmaceuticals 
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Thankfully, no.
ISEBOX
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.
ISEBOX
OCTOBER 19, 2016
It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.
MaccaPR
MARCH 12, 2019
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. I have great admiration for any healthcare start-up.
Victorious PR
FEBRUARY 8, 2023
Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.
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