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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Never discount earned media.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

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Behind the Headlines With Fred Lake

Cision

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. I then became an editor of the school newspaper, and later, a reporter in college. PadillaCRT has defined health as a strategic growth area for the agency.

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Medical Marijuana: What Pharma Companies Need to Know

Cision

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.”

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. You are right that our social media was a bit like modern obituaries. At the time, there were whole pages of such obituaries in the newspapers. Maxim Behar: Good evening!