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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. How could a little “like” trigger such a harsh response from the agency? This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia.

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[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., Read Time: 2 minutes.

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The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014. But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues.

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PR Profile: Martin Palin, Managing Director of Palin Communications

Medianet Australia

Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago. Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space. Could you tell me about yourself and your role at Palin Communications?

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When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.