ISEBOX

JUNE 29, 2016

But reporting on your online pharmaceutical communications is just one issue. Actually, nothing: Firms still have the long-standing obligation to make sure promotions are truthful and not misleading by presenting balanced risk-benefit information – no matter what the method or media channel.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 90

Social Media Pharmaceuticals Media Groups 90

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Stories can be shared through social media posts, blog articles and website testimonials. This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

PRSay

AUGUST 17, 2023

However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred). This potential shift could revolutionize social media by allowing users (and brands) to carry their social identity across platforms seamlessly.

Pharmaceuticals 125

Pharmaceuticals Twitter Instagram Social Media 125

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed. Use Social Media to Your Advantage News moves fast.

Healthcare 64

Healthcare Crisis Communications Crisis Communications 64

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . Same Approach, New Tactic. A Better Way to Use Twitter. .

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share. ISEBOX: YES.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Never discount earned media. In pharmaceutical PR, they call it “conditioning the market.” But too often, the disciplines and even their teams are distinct.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Agility PR Solutions

FEBRUARY 18, 2019

The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. Here you have it! She’s based in San Francisco.

Pharmaceuticals 60

Pharmaceuticals Healthcare Financial Twitter 60

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? A case in point is the brand S’well. How Soulmates.ai

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

PRSay

OCTOBER 13, 2021

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Somewhere in the organization is someone who represents that audience” and can undergo media training. Watch for ‘charismatic stories.’.

Communications 144

Communications Pharmaceuticals Corporate Film 144

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. And now, digital and social media are major game changers, making being a PR professional even more exciting. How did you get your start in PR? Read (a lot).

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

NewsWhip

JULY 14, 2020

For example, within the business, we have a media unit staffed with former national news journalists. This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. As if swimmer Ryan Lochte’s juvenile behavior at the Olympics weren’t bad enough, he then compounded it by lying to the media. Ryan Lochte swims into murky reputation waters. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 68

Media Relations Media Insurance Insurance 68

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Media and publications. Pharmaceutical companies. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Pharmaceuticals are subject to significant oversight by the FDA.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. Determine wh a t your client wants out of their metrics.

Measurement 120

Measurement Pharmaceuticals Nonprofit Leadership 120

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company also combined that with traditional media monitoring: “TVEyes also tracked the term ‘Tom Brady’ in its Media Monitoring Service network of more than 2,200 stations worldwide for 48 hours after the event.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

What can PR and reputation experts take away from the resulting media coverage? The aggressive steps to help customers get EpiPens at reduced prices were very appropriate moves for deflecting media attention and defusing public anger. And in any other year they might have worked to quell controversy and recover its reputation.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. The post The Latest Cybersecurity Target: Holding Medical Devices for Ransom appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform. Read Time: 2 minutes. Hackers are nasty.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It? This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It? This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52