Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Does your agency know how to measure results?

Measurement 60

Measurement Marketing Web System 60

PRSay

OCTOBER 27, 2023

It goes beyond the ability to read and write; health literacy is about comprehending complex health concepts, navigating the ever-so-confusing healthcare system and effectively communicating with healthcare professionals.

Healthcare 162

Healthcare Government Tools System 162

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. The post The Role of PR in Transforming Consumer Finance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Are you covered on weekends and off hours?

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

AUGUST 8, 2023

How long does CBD stay in your system? The length of time CBD remains in a person’s system can vary. These include age limits, possession limits, licensing requirements, and quality control measures. The post Understanding the Basics of CBD and Cannabis appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

System 78

System Policies Measurement Trends 78

5W PR

FEBRUARY 15, 2024

Additionally, as robots and autonomous systems take center stage, PR campaigns help build public trust by explaining their roles and emphasizing the measures in place to ensure ethical use. The post These Emerging Technologies Are Shaping Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Sword and the Script

MAY 6, 2017

3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales. This will require building build systems and processes that keep things moving. Is your agency bringing strategic insights to the table? Even as brands attempt to navigate offensive context, attention is fleeting.

Measurement 66

Measurement Marketing Survey Advertising 66

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. – Cost per click.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stern + Associates

JULY 18, 2023

The Future of Work with AI is About Reorganization, Not Replacement With the rise of AI systems, especially programs like ChatGPT and Midjourney, which generate novel text and images respectively, Brynjolfsson predicts that 50-60% of the workforce will be impacted by AI.

Technology 76

Technology Measurement Government Policies 76

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 99

Interviews Publicity Technology Social Media 99

Landis PR

OCTOBER 30, 2023

It ensures that AI systems operate transparently, equitably and responsibly. Ethical AI compliance ensures that AI systems do not discriminate against specific groups, leading to fairer and more inclusive campaigns. What is AI compliance? Compliance involves safeguarding user privacy, avoiding biases and maintaining data security.

Privacy 64

Privacy Guidelines Ethics System 64

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. TikTok and WPP announced global agency partnership. YouTube analytics added a new ‘First 24 hour’ data metric. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

APRIL 5, 2021

Connecting CRM systems or marketing automation systems to social platforms may speed things up but without data quality processes in place, this still doesn’t “hit the mark.” Both LinkedIn and Facebook can measure conversions but it’s up to marketers to finish the process. At the end of the day, it comes down to this.

B2B 88

B2B Social Media Media LinkedIn 88

PR 20/20

JUNE 6, 2023

At the core of HubSpot is a customer relationship management (CRM) platform that provides businesses with a powerful and user-friendly system to manage their customer relationships. CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

5W PR

MAY 4, 2022

It provides faster, cheaper, and more secure transactions than traditional banking systems. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain has been around for nine years and is most commonly associated with bitcoin.

Technology 88

Technology Publicity Banking Newspapers 88

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). A crisis is a change. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. First, it places a lot of systemic stress on a marketing organization. Click any image for higher resolution >>> Can your agency bring big ideas and execute? That’s always the case in B2B marketing , no?

B2B 148

B2B Marketing Survey Creativity 148

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Straightforward navigation and well placed call-to-action buttons are examples of key elements that tie a user journey together, but how do we measure the success or failure of these elements?

Analytics 52

Analytics Google Measurement Advertising 52

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

5W PR

APRIL 28, 2021

As a measurement of digital media efficiency, 65% said they rely on it. Another 35% said a simple assimilation of data across their brand’s ad-tech/martech system would help them prepare. The post Filling the Missing Data Void appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Current Practice.

Data 88

Data Privacy Survey Policies 88

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” >>> Can your agency bring big ideas and execute?

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214