PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

Storytelling 137

Storytelling Video Strategy Analytics 137

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted.

Internal 62

Internal International Communications Exercises 62

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 154

Analysis Tools Software SMB 154

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

5W PR

NOVEMBER 9, 2020

As the world continues to change and adapt under the strain of COVID-19, industries like public relations need to maintain a constant state of transformation. With PR agencies offering bespoke and tech-supported services, PR experts will need to learn game-changing and tech-related PR processes in 2021.

Publicity 88

Publicity Technology Industry Social Media 88

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources?

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech.

Software 156

Software Tools Technology Resources 156

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Burson’s daughter and Edelsburg’s mother, Monita Buchwald, went into finance but disliked it and soon transitioned into public relations, a move influenced by Elias’ background. She is now in her second career, as a chef.

Publicity 151

Publicity Radio Technology Sports 151

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. We were showing videos, but I decided not to send the videos.

Report 91

Report How To Ethics Nonprofit 91

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. Its publication the UK emerges from lockdown is timely. Video conferencing for stakeholder communications Video conferencing has been widely adopted during the pandemic, with 89.2%

Report 127

Report Communications Big Data Survey 127

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

Handbook 62

Handbook Crisis Company Reputation 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms.

Skype 147

Skype Agency Meeting Software 147

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? Over time, earned media and so-called “owned” content placed in relevant trade or business publications can help accomplish exactly that. Here are some of the most common signs. You have news. You have no news.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. A PR agency is typically brought on to do more than secure media coverage. Be punctual. Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. A PR agency is typically brought on to do more than secure media coverage. Be punctual. Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Thanks for participating, Deborah Weinstein! Be Helpful. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Maybe standing desks?

Meeting 136

Meeting Software Product Launch Agency 136

Sword and the Script

JANUARY 5, 2021

Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). Going public gives us access to its historical financials, which I’ve long wondered about. The event for the company’s public debut was held virtually, which was par for the course in 2020.

Pitching 154

Pitching YouTube Community Company 154

PRSay

DECEMBER 16, 2022

Her first PR job was with a two-person agency. John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked how an early work experience had affected Osako’s career. When she was hired at the telecommunications company Sprint, Osako looked up to her boss.

Corporate 68

Corporate Telecommunications Airlines Policies 68

Victorious PR

AUGUST 18, 2022

The song is available to download here , is available on all other music streaming platforms, and the accompanying music video launches this Thursday on YouTube! Our goal is for the public to see each of our clients as the industry authorities in their specific fields. Summer of Song.

Real Estate 52

Real Estate Agency YouTube Course 52

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information. Business Wire has access to a lot of information.

Financial 163

Financial Video Consumer Data 163

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. Mobile video media will be the norm.

Viral 136

Viral Creativity Advertising Advertising 136

Communications Conversations

JULY 14, 2016

I see four big reasons: Easier to outsource than produce internally. Which is why you see companies like GE and Prudential outsourcing production of their podcasts to a third-party vendor (and why you see audio/video production among the most sought-after skills on the agency side). But, that skill set is not easy to find.

Internal 60

Internal International Resources Banking 60

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. 10 Observations on “Real” Public Relations and Social Media.

Social Media 100

Social Media Publicity Media Conference 100