PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

Communications 74

Communications Guidelines Technology Tools 74

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97

Agency Trends Marketing Survey 97

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Use Of Conversational AI.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

APRIL 19, 2018

Any new agency of record deserves a 90-day trial period. No PR firm is perfect, but chances are, there’s an agency perfect for you. If a young tech business enters a partnership with the right like-minded agency, then it will be better equipped to compete in a crowded marketplace. Good PR pros still make mistakes.

Agency 136

Agency Guidelines Course Meeting 136

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. How do you imagine it? Now how it will work in practice nobody knows.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Shift Communications

DECEMBER 14, 2022

Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies. The B2B tech market is this really noisy environment.

Community 78

Community B2B Social Media Video 78

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I like helping B2B tech companies with really arcane technology tell stories that people care about. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Plus, the iPhone camera, as we all know, is a wonderful piece of technology full of features. They want authenticity.

Video 113

Video Guidelines Advertising Advertising 113

PR in High Definition

AUGUST 24, 2020

I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Set guidelines for manoeuvrability.

Guidelines 102

Guidelines LinkedIn Course Examples 102

PRSay

SEPTEMBER 26, 2022

Before becoming a college professor, Ewing had been a public relations counselor in an agency environment for more than 15 years. John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Ewing how communicators can ensure their companies follow ethical guidelines for data usage.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The issues drove headlines more broadly, across business and top-tier technology media. Different CTV product manufacturers have different ACR guidelines in place.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Deirdre Breakenridge

JANUARY 27, 2015

Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company? It’s time to start thinking about bringing your creative work back in-house.

Creativity 150

Creativity Analytics Guidelines Agency 150

The Hoffman Agency

FEBRUARY 14, 2024

The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations. Foreign companies should actively engage with government officials, agencies and industry associations to strengthen relationships and foster open dialogue.

Local 36

Local Government Banking Policies 36

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Account Manager, Marketing Technology. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

5W PR

JANUARY 26, 2021

This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

ISEBOX

DECEMBER 14, 2016

But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” Still, we all know how pharma tends to move at a glacial pace when it comes to innovative technology, and mHealth certainly does fall within that category. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Shift Communications

MARCH 30, 2015

All of this information can be gathered without violating HIPAA guidelines, as Google Analytics collects data only in aggregate. Vice President, Marketing Technology. The post Google Analytics 101 for Hospitals and Healthcare appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

MARCH 2, 2015

Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Vice President, Marketing Technology. Complication 3: Marketing Automation software. Complication 4: Podcasts.

Mobile 60

Mobile SEO Guidelines Software 60