Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. For more statistics on Japan and to download the author’s full bio and market report, click here.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 134

SEO Content Marketing Marketing Software 134

5W PR

APRIL 30, 2023

Likewise, a technology company and a mental health organization can raise awareness and reduce stigma through a mental health awareness campaign. Downloadable materials, such as brochures or guides, can also provide valuable information and support. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. The post QR Codes: How to Use a QR Code in a Public Relations Campaign appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

JULY 25, 2023

The report is based on a survey commissioned by B2B agency Transmission and conducted by the research firm Savanta. Improve “knowledge and use of marketing technologies.” You can download the report here or read a summary of the findings on The Drum : Do CFOs value brand building in B2B? We asked them.

B2B 96

B2B Brand Branding Marketing 96

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Landis PR

OCTOBER 30, 2023

Download the AI compliance checklist for PR pros now. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Looking to develop AI compliance guidelines for your organization? What is AI compliance?

Privacy 64

Privacy Guidelines Ethics System 64

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Consumer technology. SaaS technology companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Even better, it means we all finally have a tool to show our parents, spouses, etc.

Publicity 150

Publicity Corporate Tools Agency 150

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

The Resolution Blog

SEPTEMBER 25, 2018

#FuturePRoof or PR Week You’re now in the swing of the week so it’s a good time to make sure you’re clued up on the latest industry news about events and agency movers and groovers. It’s really practical and relevant of any PRO that wants to keep their foot on the pulse for the latest developments in technology.

Google 120

Google SEO Local Data 120

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. There’s at least a little bit of value in it for everyone.

Marketing 144

Marketing Advertising Advertising Small Business 144

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! Today 500 copies have downloaded and read. We explored automation, discussed measurement and looked into the future. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. The full report covers a lot of ground and it is available for download with registration. 63% said external advertising media and digital agencies. The full report is freely available for download without registration. * * *.

Study 78

Study Marketing Brand Branding 78

Shift Communications

JANUARY 3, 2017

Our client expected a broadcast hit of this caliber to have massive impact – from increasing downloads of their app, to upping traffic to their site. Doctors are a key audience for the aforementioned client and the end-user for the technology they provide. Their content is often featured on NPR and their local radio affiliates.

Media 104

Media Training Technology Consumer 104

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

Advertising 62

Advertising Advertising Print YouTube 62

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ISEBOX

DECEMBER 14, 2016

But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Read Time: 2 minutes. NO: The FDA will not oversee… apps that are “low risk,” as defined by the recent Guidance.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Yep, hundreds. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! How Does Predictive Analytics Apply to PR?

eBook 104

eBook Analytics Data Software 104

Shift Communications

JULY 5, 2016

Download your copy today: Christopher S. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 110

Publicity eBook Analysis Google 110

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. According to the study, 73% of the in-house survey respondents said they would go to PR agencies for creative ideas. You cannot be complacent. This attitude hinders your progress and growth. PR and media are intertwined.

Creativity 150

Creativity Trends Agency Technology 150

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Imagine your grandpa trying to download software on his new iPhone, and you get the picture.

Communications 40

Communications Marketing Technology Data 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Internal International Pitching 85

Shift Communications

JUNE 19, 2017

An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. If you’ve done business of any kind with an EU citizen, including non-financial transactions (free trial, download, free sample, etc.), Vice President, Marketing Technology. GDPR applies to you. Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163