Landis PR

OCTOBER 30, 2023

Download the AI compliance checklist for PR pros now. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance measures help PR pros minimize the risk of spreading misinformation or inadvertently engaging in harmful communication.

Privacy 64

Privacy Ethics Guidelines System 64

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. The post QR Codes: How to Use a QR Code in a Public Relations Campaign appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 88

Publicity How To Consumer Print 88

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Vice President, Marketing Technology. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 102

Survey Trends Marketing Creativity 102

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. Today 500 copies have downloaded and read. Get yours here.

eBook 120

eBook Measurement Community Technology 120

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Cision

DECEMBER 12, 2016

The decade-old dilemma, whether you work for a brand or agency, is a limited budget. It’s easy to point to generational divides in technology. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. They go where they find results.

Social Media 120

Social Media Media Measurement Advertising 120

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. The full report covers a lot of ground and it is available for download with registration. Content production to grow 25%.

Study 78

Study Marketing Brand Branding 78

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Message. Right Time.

Media 104

Media Training Technology Consumer 104

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. Download your copy today: Christopher S. Vice President, Marketing Technology. In 2009 did we exceed 18 million stories per year.

Publicity 110

Publicity eBook Analysis Google 110

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 11, 2016

If you haven’t downloaded it yet, do so (it’s free). The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Vice President, Marketing Technology. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

Shift Communications

FEBRUARY 1, 2016

How do we measure influencer marketing? If we can’t measure it, we can’t manage it. We’ll look at how popular tools like Google Analytics can be adapted to measure influencer communications and what other tools we’ll need to build a complete picture. Download your copy of Cultivating Influence today!

eBook 60

eBook Measurement Analytics Tools 60

Shift Communications

MARCH 11, 2015

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics' are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 140

Study Media Relations Media Measurement 140

Stephen Waddington

MAY 7, 2019

Overworked and underpaid Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. Measurement, stupid My view is that the industry’s Achilles heel is its failure to prove the value that it delivers. It has grown 8% in the past 12 months.

Industry 60

Industry Survey Analysis Exercises 60

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology.

Blogging 80

Blogging Publicity Marketing Survey 80

Ethical Voices

AUGUST 22, 2022

After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility? What am I measuring this quarter, next quarter, this year? It’s been over 21 years ago now.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Then correlate those downloads to deals closed over time.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Get The Download On Your Followers. If you look at SHIFT’s follower interests above, you’ll see the unsurprising interests of marketing, technology, etc.

Analytics 163

Analytics Twitter How To Social Media 163

5W PR

DECEMBER 5, 2018

With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Public Relations Sydney

SEPTEMBER 21, 2014

It is usually more difficult to measure ROI for PR consulting than it is for marketing, because it’s harder to demonstrate a change in perception or beliefs, as opposed to direct sales. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. With Vine, you see how many people have liked your Vines.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. More, More and Still More. Engagement. Sale interest.

Content Marketing 69

Content Marketing Social Media Marketing Media 69