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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The longer answer requires a brief history lesson.

Industry 153
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Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 81
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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 52
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.