Why can’t employee communications be exciting?

PR Daily

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms. From disseminating information on availability of PPE and hand sanitizers to office closings and virtual town halls, Cetera and her team have produced an unprecedented amount of internal and external content.

‘The whole person’: Internal publication tells employee stories

PR Daily

Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. I traveled the world,” the employee says. “We

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How PR agencies can initiate a culture of DE&I change

PR Daily

We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. Based on 2019 data from the Bureau of Labor Statistics , employees in the advertising, public relations and related services industries are 82.6%

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Elements of an Employee Social Media Policy

Glean.info Blog

Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Private organizations attempting to develop social media policies for employees face a balancing act.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Stakeholders need to hear from you—and internal team members deserve to get updates before external audiences. Burnout looms for agencies working overtime to respond to COVID-19. As you settle in for the long haul, consider employees’ needs.

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute?

Lessons from Training on Becoming a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of.more.

“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program.

Building a “Jungle Gym” for Employees

Shift Communications

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. The article examines what Hoffman argues is the “dishonest conversation” between employees and employers. His theory is we can set up a more honest exchange that serves both the employee and the business by simply asking “what do you want your next job after this to be?

How PR entities can woo and retain top-flight Gen Z interns

PR Daily

Agencies and in-house communication departments face a competitive environment for attracting talent to their internship programs. Interns today have many options when it comes to deciding where they want to gain experience. The numbers challenge—more internship postings than candidate demand—is not the only issue companies face when looking to attract and retain top intern talent. RELATED: Share your award-worthy employee comms work. ].

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

Building Bridges in the Year of the Dog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more.

Internal communication is just as important as external – and here’s how to improve it

PR in High Definition

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. But internal sharing of news is just as important.

Are we overly optimistic about employee engagement during COVID-19?

Agility PR Solutions

Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling the COVID-19 pandemic internally.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. As an employee, you own a certain part of a project and the quality of that deliverable is a direct reflection on the SHIFT brand. Employee relations are an essential part of your internship experience. Agency Life Careers Public Relations

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? Top PR companies choose their clients with the same care as they do their employees.

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How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour.

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How and why the ‘mixternal’ comms trend is accelerating

PR Daily

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount. Internal communications has never been more important for brand reputation and external positioning.

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PR agencies must look inward amid race to counsel brands on climate

PR Daily

So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”. An agency should never mislead their own clients about who they are; it serves no one in the long run,” says Yaverbaum. “In

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Nominate your colleagues, team or agency for an ACE Award

PR Daily

The post Nominate your colleagues, team or agency for an ACE Award appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement Internal Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Visual & Video Communications Writing & EditingThere’s still time to show your teammates that their hard work is appreciated. Enter Ragan & PR Daily’s 2018 ACE Awards by Dec.

16 stellar blogs and websites to fuel internal communication success

PR Daily

This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. FREE REPORT: Benchmark your internal comms efforts against your peers ]. This digital employee engagement platform is built for HR and communications teams to increase productivity and accurately measure outcomes. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier.

4 ways to communicate with those essential front-line employees

PR Daily

Many companies make communicating with non-desk employees a low priority. It’s a huge mistake not to engage your frontline employees in the vision and values of the company, in the brand promise the company makes to consumers, and what the brand stands for in the world. They are the very employees who deliver on your brand promise—or not. Not all direct managers will share information simultaneously, so some employees might know about a major change before others.

The Hoffman Agency: Our Commitment to Diversity and Inclusion

The Hoffman Agency

To contribute to a more equitable world, The Hoffman Agency is committed to: Intentionally fostering a diverse workforce. Actively developing an inclusive culture for employees. Every member of the agency will have an equal voice.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Real Art was the agency behind the video, and its video team lead, Andy Nick, shared a behind-the-scenes peek at creating it: A lot of people have been asking how we did the @OHdeptofhealth video (aka – the Mouse Trap project).

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

Bad PR call earns Eataly criticism after internal emails surface

PR Daily

After serving up controversial marketing messages—and consulting with its crisis PR agency—Eataly decided to not respond to a consumer’s criticism regarding a risqué marketing campaign. Unfortunately, the offended customer was copied on the internal email chain that carried the directive. After sending her email, Pape was erroneously copied on an internal email chain between three Eataly employees that discussed how (or if) they should respond to the complaint.

6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

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Are your employees masters of seduction?

PR in High Definition

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. No matter what outcome you seek, whether a partner, a new agency or a new hire, it can only help to have a friend on your side who can quietly put a good word in – a third party testimonial. What is employee advocacy? Employee advocacy has to be authentic.

Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Hopefully, despite their varied races, religions and sexual orientations, your employees share the opinion that “hate speech” should not be tolerated within the workplace.

Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We

9 Halloween costume ideas for PR agency pros

PR Daily

Here’s a cheat sheet of costumes that come naturally to those who work at PR and marketing agencies: Copywriter: Zombie. HR directors are there to keep all employees in line. Similar to a referee, HR pros mediate employee relations and makes sure everything is running smoothly on a day-to-day basis. Intern: Ghost. Interns are the silent force that helps you get your projects complete. A happy client makes for a happy agency.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer.

5 keys to navigate vexing workplace discourse

PR Daily

When companies are able to value the different experiences and perspectives employees bring to the table, they begin to bridge the divide and find common ground. Marketers, agencies and employees don’t all share the same political views.

5 simple ways to eliminate D&I roadblocks

PR Daily

We’re usually in the mid- to low-level positions, even on the agency side,” she says. You can counter a lot of worry around D&I by building it out as a fun internal campaign,” she says. Are you struggling to drive D&I at your organization?