ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178

Agency How To Meeting Construction 178

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf.

Strategy 62

Strategy Marketing SEO B2C 62

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

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Pinterest YouTube Social Media Trends 78

5W PR

AUGUST 21, 2023

One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week. Check out the latest updates below!

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Instagram Twitter Social Media B2C 62

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. Today’s PR is specialized.

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Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Founded in 2003, 5WPR has been providing incredible PR services in the market. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. But, don’t believe the hype.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Konnect Agency

SEPTEMBER 25, 2023

These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. This collaboration not only showcases the versatility of Pantone’s color mastery but also underlines the power of innovation and creativity in branding.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP.

Brand 88

Brand Branding Apparel Fashion 88

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 118

Strategy Crisis Marketing B2B 118

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Good ‘ole fashioned email topped the list – and Slack didn’t even rank. This is something I’m seeing in other vertical markets too. In-house vs. agency. 47% said “in-person company/team meetings.”.

Survey 82

Survey Corporate Communications Financial 82

5W PR

FEBRUARY 22, 2019

If you expect your audience to take up your call to action, a diverse creative team is essential to ensuring a well-crafted message. The post The Case for Diversity in PR and Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Marketing 76

Marketing Fashion Consumer Training 76

Offleash

OCTOBER 26, 2022

What have we learned from previous downturns and market uncertainty if not adaptability? Get creative. A more holistic approach to marketing and communications is essential in today’s world—we can’t work in silos any longer. So in true Offleash changemaking fashion, we are excited to expand our services today.

Fashion 59

Fashion Analytics Agency Creativity 59

Shift Communications

MARCH 28, 2018

Nostalgia is not a new trick in our marketing toolbox. And we know that trends are cyclical, so what is it about the recent uptick in nostalgia-based marketing that has been particularly effective? For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Creative Consultant, NATIONAL.

Marketing 68

Marketing Sports Blogging Writing 68

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Edelman elevates marketing PR. He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

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Agency Travel Groups Community 108

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips. Bottom line?

How To 104

How To Fashion Banking Industry 104

Prohibition

JANUARY 20, 2023

The spray-painted dress at Paris Fashion Week! During the Coperni fashion show, Bella Hadid stepped onto the runway and a spray-on fabric was sprayed on her body, transforming into a beautiful dress. Towards the end of last year, Lewis Capaldi was invited to the ASOS offices in London and became their creative director for the day.

Fashion 62

Fashion Apparel Instagram Social Media 62

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. To increase PR, marketing, and advertising industry knowledge. Want to gain a real-world understanding of marketing and PR strategy?

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Blogging Pitching Fashion Sports 159

Prohibition

FEBRUARY 27, 2023

It’s a creative way to show the power of a strong brand. Tommy Hilfiger launches Depop shop A fashion brand joining a circular fashion site seems like a shot right through one’s own foot – but that’s exactly what Tommy Hilfiger have done. Brilliant work and a great stunt to grab attention!

Brand 62

Brand Branding Viral Fashion 62

Shift Communications

OCTOBER 29, 2014

The ideal is to have the team test various solutions in a timely fashion until you determine the best fix for any given problems you can come up with. PR professionals are planners; we’re creative; we’re ready for anything. Marketing Analyst. Go forth and break things! Tori Sabourin.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Konnect Agency

MARCH 1, 2021

Noodles & Company announces multi-unit franchise growth initiative to increase its presence in South and Southwestern markets. Cybex announces its newest collection, Petticoat, a bow-topped, feminine collaboration with famed fashion designer, Jeremy Scott. Written by INTIMINA’s creative director Ana Ivuši?, Stratford School.

Fashion 52

Fashion Retail Education Creativity 52

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door.

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Reputation Print Customer Service Creativity 250

Shift Communications

NOVEMBER 26, 2015

I’m thankful for a team full of intelligent, creative, fun colleagues who know wayyyyy more about each other than we should! I’m thankful to be part of such a tenacious & brilliant creative team. – Pete Buhler, Creative Director. No other agency encourages experimentation the way SHIFT does.

Creativity 60

Creativity Fashion Policies Agency 60

PR Fuel

MAY 19, 2022

Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year. How to End a Press Release. Call to Action.

How To 103

How To Writing Video Fashion 103

PR in High Definition

JULY 24, 2017

AI is totally disrupting our society and the PR and marketing industry is certainly not exempt from its effects. Beyond creating content from data, AI’s ability to monitor and track your brand and its presence across social and online media far outweighs any human efforts – however big your team or PR agency may be.

Fashion 72

Fashion Data Sports Creativity 72

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

Strategy 52

Strategy Brand Branding Retail 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

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Airlines Exercises Fashion Print 120