After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? COVID-19 is flushing out a fiercely competitive market. Agencies are planning accordingly.

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Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Business Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Careers PR CEO PR Firm Pubilc Relations StrategyTeam morale in the office has hit a low.

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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19.

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4 creative ways PR agencies can build killer relationships with clients

Agility PR Solutions

It can get especially tough for PR and marketing agencies. In any given agency, you might change a lot of customers […]. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions.

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). The Marketing Guru.

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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. They are based on a pre-existing campaign that can be adapted to a different sector or market. Curiosity breeds creativity.

COVID left creatives with fewer resources, but also grew productivity, skills and standing

Agility PR Solutions

The post COVID left creatives with fewer resources, but also grew productivity, skills and standing appeared first on Agility PR Solutions.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Keeping the ones you have. Naturally, any good PR firm wants to do both.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch.

2021 campaigns will need empathy, creativity and connectivity

Agility PR Solutions

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Marketing Public Relations marketers

COVID-19 caused worst year in a decade for marketing agencies

Agility PR Solutions

The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions. Marketing Public Relations marketing

Beneficial and Creative Marketing Strategies

5W PR

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. Urban Marketing Strategies.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset. And that’s the theme for this week’s Unscripted Marketing Links.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 3) Creativity is the Soul of CMO.

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. Creative Director.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are Jelly Marketing’s Core Values? How does Jelly Marketing use the Critical Mention platform?

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

Basics of Interactive Marketing Campaigns

Ronn Torossian

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. The post Basics of Interactive Marketing Campaigns appeared first on. PR Agency PR Firm Ronn Torossian Strategy

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships at work. The complete opposite of Agency A.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency.

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? agency

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Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative is a critical factor in the success of any marketing communications team.

Five New Social Media Trends all Marketers should know about

Prohibition

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Here’s five of them that all marketers should know about. This will give users, marketers and brands a whole new way to be creative.

Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. the agency’s blog.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. It seems big agencies crave competitive edges that a mid-size agency takes for granted: 1. If you’re the client of a 5,000-person agency and call asking to speak with the CEO, good luck.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. The last point is particularly important in marketing because people do not make rational decisions.