PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. It involves creating marketing campaigns, products, and services that resonate with queer individuals. Inclusive branding goes beyond simply acknowledging diversity.

Brand 78

Brand Branding Marketing Community 78

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The post 5WPR Shares Insights from Possible Miami 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

MAY 11, 2023

As we delve into the depths of their digital realm, it becomes evident that understanding the intricacies of Gen Z’s social media habits is paramount to unlocking unprecedented opportunities in the ever-evolving world of marketing. The post Cracking the Code: Engaging Gen Z With a Social Media Agency appeared first on Konnect Agency.

Social Media 52

Social Media Agency Media Mobile 52

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness.

Industry 78

Industry Marketing YouTube Exercises 78

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

MARCH 29, 2024

Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

MARCH 24, 2023

Sustainable Fashion Shows This April, companies can commemorate Earth Day by promoting sustainable and environmentally-friendly fashion and products. The event is also great for photos for social media and marketing materials, demonstrating the company’s commitment to both the environment and its local community.

Creativity 97

Creativity Brand Branding Fashion 97

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. But, don’t believe the hype.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week. Check out the latest updates below!

Instagram 62

Instagram Twitter Social Media B2C 62

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Inbound PR

NOVEMBER 14, 2019

I've been doing some work on influencer marketing recently and specifically on why use it, best practices, examples etc. I'm not going to go in the discussion around whether influencer marketing is the same thing as PR or not, whether it should be PR doing it or the marketing department. Anyway, back to my research.

Infographics 48

Infographics Marketing Fashion Groups 48

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 117

Strategy Crisis Marketing B2B 117

Prohibition

FEBRUARY 7, 2023

They are a great way to market your brand and promote a product, service or offering by tapping into their engaged audience – who trust and value the influencers opinion. She’s a fashion icon, with a side gig selling vintage clothing. As a Yorkshire based agency, we can’t miss out a Yorkshire based mum!

Fashion 62

Fashion Instagram Banking Social Media 62

Presspage

APRIL 11, 2024

Recognizing the market’s needs Presspage’s story started almost by accident. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Yet the story of Presspage shows the value of hard work, networking and good, old-fashioned salesmanship.

Enterprise 117

Enterprise Automotive Company Airlines 117

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Founded in 2003, 5WPR has been providing incredible PR services in the market. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant.

Industry 88

Industry Enterprise Fashion Financial 88

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Always be specific when selecting your influencers, not all women aged 25-30 are the same, one influencer might be heavily into sports and the other fashion.

Marketing 62

Marketing YouTube Comparison Fashion 62

5W PR

JANUARY 3, 2024

From fashion and electronics to beauty and grocery. CommerceNext CommerceNext is an essential conference for marketing and e-commerce professionals seeking to elevate their strategies. The post Here are the Retail Conferences to Watch in 2024 and Why appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Retail 78

Retail Conference Trends Technology 78

5W PR

AUGUST 21, 2023

One way to do this is through impactful jewelry marketing. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. A clear brand identity will guide jewelry marketing efforts and foster deeper connections with customers.

Industry 78

Industry How To Fashion Creativity 78

Mark My Words

SEPTEMBER 14, 2021

Tim Crow, a sports marketing consultant who advised Coca-Cola on football sponsorship for two decades, said: “I haven’t had this many calls from clients, major brands, who are interested in her since Lewis Hamilton broke through in Formula One. “As Financial services, consumer goods and fashion would all be interested, Gentry said.

Sports 60

Sports Marketing Media Fashion 60

5W PR

DECEMBER 21, 2022

Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market. The post Promoting a Business on the Right Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Ronn Torossian

JULY 28, 2018

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE ».

Consumer 150

Consumer Fashion Examples Brand 150

Shift Communications

MARCH 28, 2018

Nostalgia is not a new trick in our marketing toolbox. And we know that trends are cyclical, so what is it about the recent uptick in nostalgia-based marketing that has been particularly effective? For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Millennials. Mel Hennigar.

Marketing 68

Marketing Sports Blogging Writing 68

5W PR

FEBRUARY 22, 2019

The results were disastrously tangible: the firm’s products were removed from a number of websites, and Dolce & Gabbana was forced to cancel a Shanghai fashion show after models pulled out and celebrities removed their endorsement.

Marketing 76

Marketing Fashion Consumer Training 76

Agility PR Solutions

DECEMBER 9, 2019

Some […]. The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions.

Local 78

Local Consumer Fashion Agency 78