5W PR

MARCH 11, 2024

For instance, a fast-fashion brand shouldn’t partner with a sustainability-advocating fashion influencer. Open communication, mutual respect, and an appreciation of their creativity are key. Massive follower counts can be beguiling but true alignment matters more. Look beyond the basic metrics.

Marketing 78

Marketing Guidelines Fashion Data 78

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Brands and agencies alike have curated story-like backstories and have given these digital influencers realistic personalities as well as characteristics that make them seem somewhat life-like. Back in 2018, luxury fashion brand.

Brand 116

Brand Branding Fashion Marketing 116

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Travel Fashion Tourism 316

Konnect Agency

SEPTEMBER 25, 2023

This collaboration not only showcases the versatility of Pantone’s color mastery but also underlines the power of innovation and creativity in branding. Combining these elements created a unique and desirable product that appealed to both collectors and fashion enthusiasts.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

AUGUST 2, 2023

TikTok explores AI TikTok is continuing to explore AI, recently adding an AI-powered scripting tool to help marketers develop higher-quality video ads within the Creative Centre. For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds.

Instagram 62

Instagram Twitter Social Media B2C 62

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. The argument for an influencer division is a strong one for many PR agencies.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! After graduating I was working a full-time job and interning at a PR agency on my days off – it was intense, but I knew I enjoyed the fast-paced agency life and it worked out well in the end! Time flies….

Meeting 62

Meeting Fashion Film Creativity 62

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The post Tap Into Nostalgia for Your Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Marketing Consumer Fashion 88

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room.

Marketing 62

Marketing Film Creativity B2C 62

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

JANUARY 20, 2023

The spray-painted dress at Paris Fashion Week! During the Coperni fashion show, Bella Hadid stepped onto the runway and a spray-on fabric was sprayed on her body, transforming into a beautiful dress. Towards the end of last year, Lewis Capaldi was invited to the ASOS offices in London and became their creative director for the day.

Fashion 62

Fashion Apparel Instagram Social Media 62

Offleash

OCTOBER 26, 2022

Get creative. So in true Offleash changemaking fashion, we are excited to expand our services today. We’ve built a unique agency model (we chose the name Offleash for a reason!), For agencies and businesses, this can be the time to invest and innovate. Get ahead of it. Fortune favors the bold.

Fashion 59

Fashion Analytics Agency Creativity 59

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Internships!

Fashion 120

Fashion Apparel Pitching Consumer 120

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. By collaborating with influencers, you can tap into their connection with their audience and help showcase your brand in an authentic and compelling way.

Strategy 62

Strategy Marketing SEO B2C 62

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

5W PR

NOVEMBER 24, 2022

Companies can see these influencers in a similar fashion to brand ambassadors because they have a very engaged audience that trusts in the recommendations that they provide. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

Prohibition

FEBRUARY 27, 2023

It’s a creative way to show the power of a strong brand. Tommy Hilfiger launches Depop shop A fashion brand joining a circular fashion site seems like a shot right through one’s own foot – but that’s exactly what Tommy Hilfiger have done. Brilliant work and a great stunt to grab attention!

Brand 62

Brand Branding Viral Fashion 62

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. And few (if any) can equal the results of good, old-fashioned research on your own. We’ve seen scores of articles about best practices, tips and case studies.

Marketing 98

Marketing Case Study Guidelines Instagram 98

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68