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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? The solution is an old fashioned one. Here are five areas in which I’m helping my agency clients work through the current business environment.

Agency 178
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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316
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How to Start Your Own PR Firm: A Step-by-Step Guide

Remote PR Jobs

Whether youve spent years at a big agency or built a successful freelance career, the idea of starting your own PR company might feel like the next natural and exciting step. Are you craving creative control? Looking to specialize in a niche youre passionate about, either in health, tech, fashion, or sustainability?

How To 152
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How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178
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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Not necessarily.

Agency 122
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What Do Public Relations Professionals Do?

Remote PR Jobs

With a PR degree, you can find opportunities in agencies, in-house communications teams, nonprofits, or startups. They often work in agencies, corporations, or nonprofit organizations, and are responsible for shaping how the public perceives a brand or individual. What Is a Public Relations Specialist?

Publicity 152