Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Use email well. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Improve client comms – Throughout a PR agency career, no two clients will be the same. Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. .

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.” Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

PRSay

NOVEMBER 8, 2023

When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Bring your creativity to the table. I would tell myself to start at a PR agency and spend at least three to five years there. I call my mentors all the time and say, “Hey, I need a quick gut-check on this.

Creativity 78

Creativity Writing Agency Pitching 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. The travelling lectern passed through London, Manchester and Glasgow where the public could stand and answer questions like the prime minister.

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. Confident public speaking. Here’s a look at some.

Creativity 120

Creativity Course Meeting Technology 120

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

JANUARY 8, 2019

Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Stephen Waddington

JUNE 22, 2017

FuturePRoof conversation at #PRfest about the value of public relations. The latest phase of the project seeks out insight on the value of public relations when implemented as a strategic management discipline. In each case public relations is represented at the highest level internally. Here’s what you’ll learn.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. The reason?

Viral 154

Viral How To Advertising Advertising 154

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Analytics 56

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . It was challenging to be in front of the camera – long hours of taping, scrutiny from the public and your portrayal is at the mercy of editors. . I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Victorious PR

OCTOBER 18, 2022

In today’s ever-growing cryptocurrency and blockchain landscape, public relations (PR) is vital for numerous reasons, but the one that stands out is to keep investors updated. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. Audience Engagement.

Real Estate 52

Real Estate Community Social Media Leadership 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Read more: New Study: Should Brands Take a Public Stand on Politics? also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Craft a definitive message that shows the media contact exactly what sets the brand and its message apart from the stack of other entries in their inbox.

Guidelines 88

Guidelines Creativity Report Writing 88

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. The definition of link “quality” is that it’s on a page that provides Helpful Content. Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well.

System 62

System Google Policies Guidelines 62

Cision

MARCH 10, 2016

As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Definitely our focus on strategy. I think the biggest challenge is achieving true integration across all of their agencies. Curiosity is the foundation of creativity.

Creativity 120

Creativity Agency Content Marketing Internal 120

Shift Communications

JANUARY 30, 2020

But the definition of purpose has changed. Thus communicators need to get creative about getting those messages out across paid, earned, owned and social channels. The post PR’s Charge for 2020: Redefining Purpose in Corporate Narratives appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Corporate 97

Corporate Communications Creativity Report 97

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. There’s no one-size-fits-all definition of success, so set goals backed by data. The agency is headquartered in Fayetteville, Arkansas, with offices in Chicago and New York City.

Consumer 243

Consumer Brand Branding How To 243

5W PR

SEPTEMBER 9, 2018

Some words can have multiple definitions, and the meaning is established by the context. Creativity Wins the Day. One of the most important ways AI cannot compete with humans is in creative thinking. The post PR Campaigns Still Need People appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Big Data 60

Big Data Data Technology Creativity 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity.

Brand 196

Brand Branding Reddit B2B 196