Expert insights. Personalized for you.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities. MORE
The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.) MORE
When it comes to generating ideas for public relations programs , where does inspiration come from? As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Struggling to write creative content or come up with high-impact ideas for a new launch? MORE
My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships at work. The complete opposite of Agency A. MORE
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director. MORE
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company? It’s time to start thinking about bringing your creative work back in-house. MORE
The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. The pay gap between women and men in public relations is no secret. MORE
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency. The talent agency model simply isn’t ideal for full-scale production of highly successful influencer marketing campaigns. Once a price is agreed upon, the agent typically steps out of the creative process. MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. cta] The post Creative PR: 4 Idea Generation Techniques appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%). MORE
Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. The giant agency can afford to lose you. MORE
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. With this, my mind is fresh everyday to think creatively for clients. MORE
With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations StrategyMessaging isn’t a one-time deal. MORE
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life. MORE
Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic. So much of PR is an exercise in creativity. MORE
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals. MORE
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. MORE
For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In my big-agency career I’d sometimes cringe as the firm owner dropped names, bragged about his boldface contacts, and made absurd promises to prospective clients about the results my team would deliver. Keeping the ones you have. Naturally, any good PR firm wants to do both. MORE
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Yet with so much talk, why is public relations still so… well, white? Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. The post Why Are PR Agencies So White? MORE
However, the public is not engaging with those stories as much as it used to. For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis. MORE
Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. communications creativity Crenshaw Communications media relations PR Fish Bowl public relations social media technology PR Valentine's Day MORE
By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations. MORE
The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19. MORE
We can’t give expert advice on things we as agencies are not doing. Too many businesses and organizations have made public pronouncements and promises—then moved on. So, agencies, let’s heal ourselves: Move past the numbers. MORE
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model. MORE
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Marketing Public Relations marketers MORE
It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. MORE
The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions. Marketing Public Relations marketing MORE
Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it. MORE
The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities. MORE
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. Starting salaries at PR agencies can be low when compared to the corporate side. MORE
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. What are our key criteria for an agency partner? MORE
Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency MORE
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. Can Your Company Afford a PR Agency? MORE
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? A successful agency relationship takes a real commitment from the client. MORE
However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Thorin Mcgee , the former editor-in-chief for the publication, pointed out in a summary article, “very few of our respondents reported that any responsibilities were decreasing.”. Looking for an agency partner that can both bring big creative. MORE
For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Business Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Careers PR CEO PR Firm Pubilc Relations StrategyTeam morale in the office has hit a low. MORE
As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. By Jennifer Yoder, Account Coordinator. MORE
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). If you want my respect as someone who understands PR, please don’t gloat about all the agencies you have hired and fired. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ). MORE
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data? ” This presents a challenge to the public relations industry because it leaves us with a proof problem. MORE
Ronn Torossian
AUGUST 24, 2020
The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. With this, my mind is fresh everyday to think creatively for clients.
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Ronn Torossian
MAY 16, 2019
For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Business Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Careers PR CEO PR Firm Pubilc Relations StrategyTeam morale in the office has hit a low.
The Hoffman Agency
FEBRUARY 16, 2021
As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. By Jennifer Yoder, Account Coordinator.
PR Expanded
JANUARY 27, 2015
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company? It’s time to start thinking about bringing your creative work back in-house.
Ronn Torossian
SEPTEMBER 5, 2018
With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations StrategyMessaging isn’t a one-time deal.
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Shift Communications
FEBRUARY 4, 2019
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data? ” This presents a challenge to the public relations industry because it leaves us with a proof problem.
Solo PR Pro
FEBRUARY 25, 2021
My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships at work. The complete opposite of Agency A.
Flack's Revenge
FEBRUARY 25, 2020
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). If you want my respect as someone who understands PR, please don’t gloat about all the agencies you have hired and fired. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ).
Agility PR Solutions
DECEMBER 13, 2020
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Marketing Public Relations marketers
ImPRessions - Crenshaw Communications
JANUARY 29, 2020
For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In my big-agency career I’d sometimes cringe as the firm owner dropped names, bragged about his boldface contacts, and made absurd promises to prospective clients about the results my team would deliver. Keeping the ones you have. Naturally, any good PR firm wants to do both.
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Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.
PR Daily
OCTOBER 15, 2015
The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. The pay gap between women and men in public relations is no secret.
ImPRessions - Crenshaw Communications
MAY 20, 2019
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. Starting salaries at PR agencies can be low when compared to the corporate side.
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
When it comes to generating ideas for public relations programs , where does inspiration come from? As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Struggling to write creative content or come up with high-impact ideas for a new launch?
Stephen Waddington
AUGUST 12, 2020
Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency
PR Expanded
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.
ImPRessions - Crenshaw Communications
JULY 9, 2018
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.
PR Expanded
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.
PR Daily
OCTOBER 28, 2020
We can’t give expert advice on things we as agencies are not doing. Too many businesses and organizations have made public pronouncements and promises—then moved on. So, agencies, let’s heal ourselves: Move past the numbers.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? A successful agency relationship takes a real commitment from the client.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. cta] The post Creative PR: 4 Idea Generation Techniques appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Agility PR Solutions
OCTOBER 18, 2020
The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions. Marketing Public Relations marketing
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. What are our key criteria for an agency partner?
Sword and the Script
JUNE 8, 2019
However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Thorin Mcgee , the former editor-in-chief for the publication, pointed out in a summary article, “very few of our respondents reported that any responsibilities were decreasing.”. Looking for an agency partner that can both bring big creative.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Yet with so much talk, why is public relations still so… well, white? Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. The post Why Are PR Agencies So White?
Ishmael's Corner
AUGUST 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Bianchi Biz Blog
FEBRUARY 18, 2021
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. Can Your Company Afford a PR Agency?
PR Daily
JANUARY 11, 2021
Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities.
The Hoffman Agency
JULY 16, 2019
By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.
Glean.info Blog
NOVEMBER 25, 2020
One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).
5W PR
NOVEMBER 30, 2020
However, the public is not engaging with those stories as much as it used to. For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis.
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2018
The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.)
PR Daily
MAY 27, 2020
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency. The talent agency model simply isn’t ideal for full-scale production of highly successful influencer marketing campaigns. Once a price is agreed upon, the agent typically steps out of the creative process.
Cision
FEBRUARY 3, 2017
It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.
PR Daily
NOVEMBER 14, 2015
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. communications creativity Crenshaw Communications media relations PR Fish Bowl public relations social media technology PR Valentine's Day
PR Daily
MAY 29, 2019
Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. The giant agency can afford to lose you.
PR Daily
FEBRUARY 6, 2019
Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic. So much of PR is an exercise in creativity.
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