ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. .” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. Of course, we all want to work with pleasant individuals.

Agency 100

Agency eBook Measurement Creativity 100

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Konnect Agency

APRIL 24, 2024

Of course, location is everything, so choose wisely! Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success. If your looking for a team of experts to plan your next event, look no further than Konnect Agency.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. My problem, of course, is that solid business metrics for the PR function are notoriously slippery.

Banking 172

Banking Leadership Government Financial 172

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. It’s essential to research the media outlet and their audience, of course. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? Well before the LOA (Letter of Agency) is signed, it’s best to be realistic with the client.

How To 225

How To Agency Survey Education 225

Onclusive

JANUARY 20, 2020

In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work. Seek out relevant courses, workshops, seminars and webinars. Do your SWOT.

Strategy 78

Strategy Brand Branding Leadership 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Of course, there’s little incentive to work efficiently when you’re paid by the hour.

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Fuzzy goals. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy.

Measurement 50

Measurement Analytics Creativity Analysis 50

Shift Communications

MARCH 14, 2016

But as marketers, our first instinct is to ask, “Wait – how can we measure it?” Though I’m a big proponent of data and measurement (I mean, duh, my job depends on it!) If you share similar feelings and are ready to get your Snap game going, there are a few quick ways you can measure engagement on Snapchat. Screenshots.

Measurement 60

Measurement Analytics Fashion Data 60

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Mindful Marketing

OCTOBER 5, 2016

Measure results. Of course you knew we’d say that, but it’s true. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great. But be sure that you are then measuring the outcome of this promise once you begin working together.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. What’s not to like? So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Of course, a campaign built on inspiring kindness will look different for every company and industry.

Employee 155

Employee Crisis Reputation Creativity 155

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet PR programs that generate visibility through earned and owned content are more valuable than ever during times of digital marketing disruption.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

APRIL 19, 2018

This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business. Any new agency of record deserves a 90-day trial period. No PR firm is perfect, but chances are, there’s an agency perfect for you. Your PR team should bring it — and measure it.

Agency 136

Agency Guidelines Course Meeting 136

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Mindful Marketing

NOVEMBER 10, 2015

It’s not an easy way of business for a PR agency partner – sometimes no matter how well you’ve done, there’s no changing your fate when someone wants to work with an agency they’ve known throughout their career. PR agencies are notorious for multiple levels of team members. Get Rid of The Hierarchy.

Agency 50

Agency Training Measurement Analytics 50

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Once someone at your company or agency partner (i.e. Identify who is responsible for listening, and when.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 29, 2016

And considering that the goal of strategy is to affect change, analytics can validate (or invalidate) what we think is the best course of action. This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”) How do you envision the future of PR measurement?

Analytics 215

Analytics Measurement Big Data Data 215

Critical Mention

OCTOBER 25, 2021

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. But does it scale? What we do to generate earned media is not always efficient, and it has traditionally been hard to scale.

Mobile 244

Mobile SEO Web Journalism 244

The Resolution Blog

FEBRUARY 25, 2019

I think it can, but of course, it depends on the industry. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. Measurement can be quite interesting here. How do you measure the success of inbound? So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120