The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Of the other half who did, only 38% had documented their strategy. Tech Tools.

Tools 100

Tools Strategy Content Marketing Measurement 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Appeal to more minor writers and content creators and partner with them.” But that does not impress me. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. They worked with Fifth Story to develop and execute a national and bilingual content marketing campaign for their Galbani brand using video content.

Video 100

Video Brand Branding Content Marketing 100

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. And any good agency will advise as to what is achievable for you. Build better relationships with content marketing.

Print 112

Print Trends Agency Brand 112

Communications Conversations

MARCH 6, 2020

By now, the “war for talent” has been well-documented. Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? Agencies like Bellmont Partners, locally here in Minneapolis, do encourage employees to work where they need to, as long as employees get their work done.

Employee 78

Employee Insurance Insurance Real Estate 78

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. Improve Your Content. Still on the fence? Connect Your Campaigns.

Writing 52

Writing Agency Energy Meeting 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Part of a sales enablement team.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

MARCH 21, 2017

In my assessment, it’s a far bigger problem than documenting a content strategy. Marketing without passion is wasteful because humans are irrational. In Content Marketing, Marketers Might be Losing Their Way. The stock market provides us with a living and breathing behavioral economics experiment.

Marketing 64

Marketing B2B Corporate Survey 64

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Agency Practicum.

Training 72

Training How To Course Software 72

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Prohibition

MAY 6, 2021

Within this document it helps steer businesses in the right direction in terms of best practice, how to build ads around central objectives and ad specifications. This is a really useful document from LinkedIn and should definitely be utilised to achieve really successful campaigns on the platform!

Social Media 62

Social Media Trends Marketing Media 62

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them. Competitor websites, blogs and industry forums. There you have it.

Blogging 111

Blogging SEO Web Google 111

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. .”

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. So, given the results which one is better – PR or content marketing ? The answer is no.

Study 61

Study Survey B2B Advertising 61

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. Connect and Engage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Working with a press release distribution agency can boost your credibility, too. Establish Your Credibility.

Company 62

Company SEO Writing Engineering 62

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. One of the lasting effects of pr crises is that it sticks around in your Google search results.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. Document your plan. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it.

Employee 40

Employee Measurement Social Media Product Launch 40

Flatiron Communications

JANUARY 27, 2015

What about when an elected official decides to get into the content marketing game…at taxpayer expense no less? If all companies today are “media companies,” it’s incumbent that they adhere to some semblance of good journalistic practices. Indiana’s governor to roll out state-run news organization.

Media 28

Media Insurance Insurance Journalism 28

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc.

Web 182

Web Guidelines Infographics Brand 182

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

APRIL 2, 2015

Nichole Kelly , president of SME Digital , gave a great presentation on, “How to Become an ROI-Driven Social Marketer.” She said something that every marketer can relate to: What''s holding us back from ROI is the fear of failure. Kelly said marketers fear data, which documents measurable results of a marketing campaign.

Social Media 48

Social Media Pinterest Marketing Media 48

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. This is to say nothing of the volunteers who test, document, translate and evangelize the operating system. I will be detailing them during my talk on Sunday.

Publicity 39

Publicity Wikipedia System Community 39

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Invest in Content Management Systems (CMS) for increased productivity. Creating a website is no more a complex task. This is where you will require a CMS.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Here’s a pro tip: Think about how you created an asset in the past before you had a content strategy.

Strategy 106

Strategy Education System Writing 106

Sword and the Script

NOVEMBER 10, 2020

In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. 3% don’t like any of their content. Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. The larger problem for marketing is a lack of process.

B2B 144

B2B Marketing Survey Case Study 144

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Step 4: Build a marketing scorecard. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book?

Brand 79

Brand Branding Banking Consumer 79