Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

MARCH 21, 2017

In my assessment, it’s a far bigger problem than documenting a content strategy. Marketing without passion is wasteful because humans are irrational. B2B Blog Metrics: 4 Effective Categories to Measure Success. In Content Marketing, Marketers Might be Losing Their Way. Marketing is about passion.

Marketing 63

Marketing B2B Corporate Survey 63

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Agency Practicum.

Training 72

Training How To Course Software 72

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. So, given the results which one is better – PR or content marketing ? The answer is no.

Study 61

Study Survey B2B Advertising 61

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. Connect and Engage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Waxing UnLyrical

DECEMBER 14, 2016

Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. First, carefully plan your content.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

APRIL 2, 2015

Embrace data and deliver measurable ROI results. Nichole Kelly , president of SME Digital , gave a great presentation on, “How to Become an ROI-Driven Social Marketer.” She said something that every marketer can relate to: What''s holding us back from ROI is the fear of failure. Measurement On the Road Pinterest'

Social Media 48

Social Media Pinterest Marketing Media 48

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

NOVEMBER 10, 2020

In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. 3% don’t like any of their content. Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. The larger problem for marketing is a lack of process.

B2B 139

B2B Marketing Survey Case Study 139

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Let’s review how Maren Schmidt plans and organizes content creation. Track edits.

Strategy 79

Strategy Education System Writing 79

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Step 4: Build a marketing scorecard. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? This is a hard question to answer in 2015. All of the above? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Campaign Organization & Project Management Tools = Efficiency.

Publicity 70

Publicity Enterprise Analytics Tools 70

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Document this workflow overview.

How To 60

How To Software System Employee 60