Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured.

Employee 40

Employee Measurement Social Media Product Launch 40

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. This is to say nothing of the volunteers who test, document, translate and evangelize the operating system. I will be detailing them during my talk on Sunday.

Publicity 39

Publicity Wikipedia System Community 39

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Most PDF documents will need some graphic design love before they’re published.

How To 52

How To Pinterest Resources Writing 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 61

Creativity Infographics B2B Corporate 61