Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first.

Publicity 218

Publicity Leadership Groups Creativity 218

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Analytics 56

Communications Conversations

APRIL 9, 2020

If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. I’d love to hear your thoughts.

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Have a group meeting within the class so people can “sit in.” We have heard a lot over the years audio was going to go big, and will it with Clubhouse?

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Prohibition

MAY 22, 2023

Twitter update DM function Twitter have released an update allowing users to reply to any message within a DM thread – making it easier to interact within group chats/discussions. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

5W PR

APRIL 1, 2019

Community is a Great Engagement Booster. Many brands are looking to privatize communications now in favor of limiting interactions solely to public pages. For example, the popular podcast, My Favorite Murder, has its own dedicated Facebook groups for fans to interact with each other and the podcast hosts.

Social Media 68

Social Media Media Community Groups 68

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Social Media Internal International 78

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. I love working with you and with M3 Communications Group, Inc. Group CEO, AvianWE. CEO, The Skills Group. This is what I can see every time when I visit your great agency in Sofia. I am very proud of you!

Energy 52

Energy Groups Internal International 52

Landis PR

NOVEMBER 29, 2021

Today, law firms utilize public relations for many of their external communications, including media relations, community relations and thought-leadership, all to position the firm, practice areas and individual attorneys as leaders in their field. With that philosophy in hand, law firms typically are good clients for PR agencies.

Advertising 52

Advertising Advertising Leadership Reputation 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

APRIL 22, 2019

Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s say there is a business that offers marketing automation and agency work to small businesses.

Consumer 60

Consumer B2C Brand Branding 60

Solo PR Pro

DECEMBER 14, 2021

This is probably a little unethical, but I was also side hustling for a PR agency, writing press releases and stuff like that, while I was a trade journalist,” Bob says. “I What started as a small co-op of sorts with two of his friends from grad school quickly turned into a full-time gig and soon Bear Icebox Communications was born.

Meeting 100

Meeting Journalism Interviews Employee 100

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? About Barbara Rozgonyi, Creative Visionary. Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are! appeared first on Konnect Agency.

Exercises 63

Exercises Creativity Instagram Local 63

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. Read on for their helpful tips. Everyone is new to a niche once.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

SEPTEMBER 15, 2020

Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). Kathryn has been the CEO of Tunheim Partners for 30 years–the longest run of any current agency head. She seems fantastic.

Agency 78

Agency Trends Social Media Local 78

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. And meetup groups. – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications. Or do your own.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Develop a sense of community. Of course, the real sense of community is built off-line. And it’s easy today. Reward them.

Communications 59

Communications Nonprofit Training Community 59

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Mark My Words

JANUARY 14, 2021

And I am our son’s mother’ Couple also announced partnerships between their foundation and several tech and research-focused groups. ‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’

Technology 60

Technology Community Crisis Fashion 60