PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 120

Technology System Government Groups 120

ImPRessions - Crenshaw Communications

MAY 10, 2023

Or will these tools help make our roles and everyday lives more efficient and effective? If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” So it’s no surprise that ChatGPT and other generative AI tools are already making an impact in ad tech.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Bizzabo is a fantastic partner, and we’re honored to be recognized for such a worthwhile program,” commented Dorothy Crenshaw, founder and CEO of Crenshaw Communications. About Crenshaw Communications. Campaign for leading event success platform Bizzabo is honored.

Communications 156

Communications B2B Web Conference 156

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies.

Creativity 118

Creativity Agency Enterprise Crisis 118

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. There’s a further class of tools that I haven’t mentioned.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management.

Report 127

Report Communications Big Data Survey 127

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Software Media Analytics 397

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. Communication Capabilities 1. To identify and address communication problems proactively 3.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case is one of the most powerful decision-making tools available to the C-suite. What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications Grows Ad Tech PR Team. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.”

SEO 203

SEO Engineering Google Examples 203

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February. CSR stresses quality over quantity.

Trends 184

Trends B2C Video Measurement 184

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Streamline tools. Tech loves its tools.

Agency 149

Agency Tools Technology Media Training 149

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

PR in High Definition

MAY 31, 2022

In the short space of a few months, AR and VR have become inherently tied to the world of communications. Modern workers are no strangers to communicating remotely. From allowing creativity to flourish, to enabling communication (in a virtual space) with people across the globe. VR meetings are also a powerful tool.

Tools 62

Tools Technology Meeting Creativity 62

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156