Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more.

Tools 64

Tools Case Study Media Training Local 64

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. How other government agencies can learn from these mistakes.

Crisis 251

Crisis Government Case Study Twitter 251

Victorious PR

FEBRUARY 4, 2023

Public relations can help a real estate agent gain exposure by creating positive newsworthy content such as press releases, case studies, success stories, and more. This content can be used to build relationships with local media outlets, increasing the agent’s visibility and creating more awareness of their services.

Real Estate 52

Real Estate Reputation Company Publicity 52

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. can you create a roundup with a selection of products from other clients at your agency? try these 5 suggestions… 1.

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Case Study Study Local Pitching 120

Stephen Waddington

OCTOBER 13, 2020

Multi-agency working and the power of networks Informal partnerships and networks were established in the fight against COVID-19. The multi-agency approach, engaging a broad section of society, is a powerful legacy of the crisis. Social media, messaging and video services saw significant growth in subscriptions and usage.

Report 144

Report Communications Government Crisis 144

Stephen Waddington

AUGUST 22, 2018

In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The move resulted in the agency closing. My agency, Ketchum is a member of the PRCA, and I’m a personal member of the CIPR.

Ethics 95

Ethics Education Internal International 95

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. We have a fantastic agency-client relationship with them.

Case Study 94

Case Study Guidelines Study Creativity 94

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners.

Local 78

Local Analysis Measurement Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. Media Relations is a core part of PR and can be one of the trickiest. What’s the secret? Well, a large part her success is relationships.

How To 100

How To Media Case Study Resources 100

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. 3 Case Studies where Marketing Profits . Here are a few that I’ve discovered: 1) Case study: Rainbow Play Systems.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Communications Conversations

NOVEMBER 14, 2014

Job opportunities, promotions, interesting case studies. A national digital agency (with a local office) is seeking earned media/PR pros at the manager, director and group levels. As I said last week, I’m going to try something a bit new here on the blog. Paul on a weekly basis. Stuff like that.

Case Study 88

Case Study Local Social Media Study 88

Communications Conversations

SEPTEMBER 1, 2016

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. I don’t work for an agency. But, I have a hunch most organizations and agencies aren’t doing an optimal job in this area.

Company 60

Company Case Study Internal International 60

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. million individual emails a year. The content is so great and useful.

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Case Study Study Analytics Meeting 113

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

OCTOBER 30, 2018

MAICON will be packed with inspiring keynotes and breakout sessions, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable. Topics covered will include: The Intelligently Automated Agency. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. About Tony Cuthbertson Tony is the co-founder of digital engagement agency, IMP Media.

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Don’t fight it?

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

FEBRUARY 27, 2018

This has to be the best agency/vendor blog in the industry. Lately, however, it does seem like Gini is writing more about the business of running an agency. and Meghan Biro add depth, variety and expertise you don’t often find in other agency blogs. In particular, I look for case study posts here.

Social Media 68

Social Media Blogging Media Airlines 68

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

Ethics 71

Ethics Agency Journalism Corporate 71

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 92

Case Study Crisis Study Strategy 92

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Hoffman Agency

JUNE 21, 2018

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific. Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

ZudePR

JANUARY 21, 2016

Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. A very handy daily curated email to keep up-to-date with all the latest worldwide happenings in local SEO. Instructional tips and case studies about writing commercially.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Calling the local police and saying a tiger was on the loose in the neighborhood. 6) Media gets in Free.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

PR Conversations

MARCH 8, 2016

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention.

Publicity 40

Publicity How To Newspapers Radio 40

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.”

Software 119

Software Case Study Advertising Advertising 119

Norton's Notes

MAY 13, 2015

His business focuses on delivering results through an integrated mix of digital and traditional PR and marketing channels – so very much like myself and my agency Prohibition. Arik is an award-winning communicator and has nearly 20 years experience in marketing, communications and PR. You’ll be surprised where that leads you.

Interviews 28

Interviews SEO Blogging Writing 28

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198