Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. In most cases, social is nothing more than an afterthought. Certainly, that appears to be the case here. And this seems to be a big ad agency issue. In this case, behemoth Publicis is the AOR and was responsible for this campaign. As an industry, we need to do better.

Case Study 78

Case Study Study Agency Creativity 78

Agility PR Solutions

OCTOBER 14, 2019

Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].

Case Study 110

Case Study Study Crisis Tools 110

HMA Public Relations

JANUARY 4, 2018

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. But how can you best provide this information without overwhelming and oversharing? Click below for more].

Case Study 40

Case Study Study Agency Publicity 40

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Shift Communications

JULY 19, 2017

The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned to find out, and if you aren’t, no worries: we’re here to help you keep swimming. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

MAY 2, 2019

After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.

Case Study 50

Case Study Study Community Nonprofit 50

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Complete Form To Learn More.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. If you have a PR agency, definitely get them to do it! For info on what makes up a great case study , see my earlier post. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Cision

MAY 8, 2017

Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud. A boutique agency often has to serve the needs of a very diverse client base.

Agency 120

Agency Case Study Study Small Business 120

Shift Communications

JULY 26, 2017

cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for our next post in this series, which focuses on how best to take ownership during a crisis situation… Natalie Colli, Account Manager.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Shift Communications

JULY 24, 2017

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for part 3, speed… Stephanie Chan, Natalie Colli & Casey Egan.

Case Study 94

Case Study Crisis Management Crisis Study 94

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Beyond PR

APRIL 24, 2017

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. To get the full story, check out the case study here. About Melissa Meyer.

Case Study 40

Case Study Study Meeting Local 40

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. At Crenshaw, we can and do win industry awards this way. But you’ll need to adapt your message and focus for each one.

Industry 170

Industry Case Study B2B Resources 170

Cision

APRIL 24, 2017

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. To get the full story, check out the case study here.

Meeting 177

Meeting Case Study Study Local 177

Communications Conversations

AUGUST 25, 2015

Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge.

Case Study 60

Case Study Study Local Twitter 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Why you’ll love working here: -Top award -winning B2B tech agency. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: March 19, 2020.

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Conference Marketing Case Study Measurement 329

Waxing UnLyrical

MAY 29, 2012

Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 80

Case Study Social Media Study Pinterest 80

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. According to research by the PRCA, 83% of agencies don’t sell by value.

How To 124

How To Case Study Financial Agency 124

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause.

Ethics 361

Ethics Facebook Case Study Guidelines 361

5W PR

JANUARY 12, 2024

Case studies and success stories Showcase success stories through compelling case studies. The post Creative Ideas to Generate Leads for Your B2B Business appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 78

B2B Creativity Case Study B2C 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

PR 20/20

OCTOBER 10, 2019

For the agency, the Marketing AI Institute began as a pilot idea. of the agency’s total time to the Institute’s launch and exploration. It’s with this intentional, long-term roadmap in mind that we’re able to tie each activity to one of these revenue channels and goals. More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203

The Hoffman Agency

JULY 27, 2022

How do we as students prepare for agency life? Here are some key points we took away from the experience: Sarah Matlick, rising senior studying PR at the University of Oregon: Leaving The Hoffman Agency office this past week, I felt excited, motivated and inspired. What makes an impactful story?

Agency 36

Agency Study Case Study Pitching 36

Waxing UnLyrical

NOVEMBER 8, 2011

Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 74

Case Study Study Brand Branding 74