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The 22 Responsibilities of PR and What They Entail

Onclusive

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The move resulted in the agency closing.

Ethics 95
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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131
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Upbeat report spotlights excellence in organisational communication during COVID-19

Stephen Waddington

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144
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Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64
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Connecting the dots for a global client – a Q/A with H+K

NewsWhip

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners.

Local 78
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Where are companies turning for digital professional development?

Communications Conversations

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. Do we really work hard to develop our internal talent on a daily basis? I don’t work for an agency.

Company 60