Landis PR

JUNE 3, 2024

This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there.

Meeting 59

Meeting Travel Healthcare B2B 59

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 121

Blogging Software B2B Survey 121

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself.

Twitter 135

Twitter Survey Journalism Social Media 135

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. After being introduced to the world of PR at a small, regional agency, I realised just how agile, innovative and adept PR professionals need to be. We’re back this month with another meet the team!

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Can your agency bring big ideas and execute? Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. He joins from a B2B payments platform where he was the senior executive in charge of sales.

Survey 152

Survey Software B2B Pitching 152

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. How to Generate Media Referenceable B2B Customers with a Blog. Can your agency bring big ideas and execute? The pace of news is faster. Talk to Us!

Interviews 61

Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. The In-House Effects on Law Firms. Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland.

Internal 36

Internal International Radio Sports 36

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The easy answer is to hire a PR agency that does this all for you, but you can absolutely do it in-house, too.

Media 174

Media Pitching Agency Guidelines 174

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on.

B2B 41

B2B Creativity Agency Writing 41

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Agency 36

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. To make earned media easier, make sure you pick the right agency partner – one that has proven capabilities in earning media coverage, is recommended by top editors, and doesn’t shy away from the challenge. Author: Jim Bianchi.

Automotive 79

Automotive Media Report Print 79

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven.

B2B 36

B2B Tourism Creativity Technology 36

Prohibition

FEBRUARY 26, 2021

It may sound cliched, but I love that every day is different – I can go from planning an integrated B2B campaign, to drafting press features, to filming with macro influencers! And of course, I love the team too – everybody gets mucked in and supports each other, and I laugh on the daily. Fast forward nearly five years and here I am! ??.

Meeting 62

Meeting Fashion Film Creativity 62

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Cision

JANUARY 2, 2018

Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. But that wasn’t the case.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106