ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

Agency 347

Agency Communications Crisis Management Internal 347

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Improved Decision-Making B2B AI offers a major advantage: better decision-making. Increased Efficiency B2B AI can boost efficiency and productivity in business. Enhanced Customer Experience AI has the potential to improve the customer experience in B2B.

B2B 97

B2B Trends Customer Service Analytics 97

ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

Agency 374

Agency Mobile Pitching Sports 374

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently.

Storytelling 296

Storytelling B2B Branding Brand 296

The Resolution Blog

MARCH 10, 2022

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

B2B 156

B2B Creativity Agency Interviews 156

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

OCTOBER 11, 2022

Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help. However, I’d be cautious about concluding agencies have it all wrong because several factors could be at play here. Comparing B2B and B2C answers.

Agency 195

Agency B2C B2B Communications 195

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. The B2B marketplace is shifting – starting with customer demographics.

Social Media 288

Social Media B2B Media Branding 288

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

Agency 406

Agency Interviews Television Strategy 406

Ronn Torossian

JANUARY 4, 2021

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on. COVID-19 and technology […].

B2B 195

B2B Film Brand Branding 195

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Communications Strategy How To 195

Agility PR Solutions

MAY 7, 2023

In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner with to help them meet this as-yet-elusive goal as buyer priorities shift, according (..)

B2B 78

B2B Agency Brand Branding 78

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 76

Automotive Agency B2B Media 76

Flack's Revenge

MARCH 24, 2023

He hosts CMO Huddles , a forum for B2B CMOs. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. 2 recession-proof business by Forbes.

B2B 240

B2B Pitching Agency SEO 240

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 110

Agency Automotive Corporate Engineering 110

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Product/category experience – It helps if the PR agency has experience doing PR for products that compete with yours. Range of services – Is the agency full service or specialized?

Agency 77

Agency Automotive Mobile Media 77

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Make it short.

Pitching 207

Pitching B2B Report Interviews 207

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Click any image for higher resolution >>> Can your agency bring big ideas and execute? PR takes time.

B2B 200

B2B Marketing Survey Creativity 200

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Social Media Product Launch 88

Agility PR Solutions

OCTOBER 9, 2022

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide.

B2B 88

B2B Software Agency Marketing 88

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

Agency 132

Agency Automotive B2B Mobile 132

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 198

B2B Marketing Company SEO 198

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Branding Brand 88

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. >>> Can your agency bring big ideas and execute?

B2B 191

B2B Marketing Survey Study 191

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 131

B2B Marketing Creativity Advertising 131

5W PR

JANUARY 6, 2023

For context, Clutch is an established B2B reviews platform that helps firms connect with solution providers to improve effectiveness and increase productivity. The post Clutch Names 5WPR As a Leading Global B2B Company for 2022 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Work with us now!

B2B 88

B2B Company Publicity Agency 88

Onclusive

MAY 17, 2016

But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies.

Agency 250

Agency Social Media B2B Interviews 250

Axia PR

FEBRUARY 15, 2022

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

Agency 118

Agency B2C B2B Advertising 118

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

Trade Shows 163

Trade Shows B2B Marketing Conference 163

5W PR

FEBRUARY 1, 2021

The downside of the previous year is that many B2B companies are still recovering from everything that recently happened, which means implementing cutting-edge PR strategies is a key requirement for businesses to move forward and grow. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Publicity Trends Digital PR 88

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 193

B2B Marketing Survey Case Study 193

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. or less and detailed demographics are in the report. >>>

B2B 209

B2B Leadership Marketing Reputation 209

Agility PR Solutions

NOVEMBER 22, 2021

New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We The post Dissecting the rift between B2B sales and marketing departments appeared first on Agility PR Solutions. This […].

B2B 78

B2B Marketing Agency Publicity 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

Internal 334

Internal International Communications B2B 334

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Crisis Communications Public Affairs 52

Agility PR Solutions

JULY 14, 2021

The newly released 2021 State of B2B Marketing report from digital marketing agency Wpromote and B2B content marketing […]. The post B2B marketing in focus: Rising budgets & CX challenges appeared first on Agility PR Solutions.

B2B 78

B2B Marketing Content Marketing Agency 78

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. We don’t see the in-house staff versus outside agency as an either/or situation.

Agency 85

Agency Pitching B2B Internal 85