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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

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Crenshaw Communications Receives Best Boutique Agency Accolade

ImPRessions - Crenshaw Communications

The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. The Best Boutique Agency category aims to celebrate smaller, more specialized agencies that deliver stellar, focused work for their clients.

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. This one may seem cliche, but our team really is some of the best talent in B2B PR. Hardworking PR team.

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