Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. This isn’t journalism in the traditional sense.

B2B 88

B2B Journalism Case Study Storytelling 88

Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 165

Journalism Real Estate Survey Report 165

The Hoffman Agency

FEBRUARY 8, 2024

B2B) Influencer Marketing on the rise Ludovica Ceschi, Account Manager, The Hoffman Agency In 2024, the PR, marketing and communications landscape will move strongly towards influencer marketing. Of note is the growing presence of influencer marketing in the B2B sector, particularly in the technology industry.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. Chili Piper is an inbound conversion platform for B2B revenue teams. and LinkedIn. So, the landscape is highly fragmented, on top of being limited.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

DECEMBER 19, 2023

Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. Need an extra pair of B2B marketing and PR hands?

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. A pressing challenge in B2B tech PR is communicating technical complexity in simple terms.

Technology 170

Technology Strategy Privacy Healthcare 170

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Brand Branding Advertising 64

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself.

Twitter 127

Twitter Survey Journalism Social Media 127

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world. The post Top Newsletters For PR Teams At High-Growth Companies appeared first on Crenshaw Communications.

Company 203

Company Trends Case Study Crisis Management 203

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. How to Generate Media Referenceable B2B Customers with a Blog. The pace of news is faster. The shelf-life of articles is shorter.

Interviews 60

Interviews B2B Media Report 60

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Specialized agencies have specialized needs. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. How long have you been at Prohibition?

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

OCTOBER 19, 2021

Now some data suggests that’s indeed true according to research stemming from the Fuqua School of Business at Duke University and published in the Journal of Marketing : “Nearly a dozen experiments with almost 4,000 people show that a brand that compliments a competitor ends up boosting its own reputation and sales.”. Image credit: Pixabay.

Marketing 92

Marketing B2B Construction Consumer 92

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. Top challenges facing journalism. >>> Looking for help with B2B marketing and PR?

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Give our services a try. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Sword and the Script

FEBRUARY 15, 2022

The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. Earlier this year, I wrote a piece titled, The Average Cost of a B2B Content Asset is $2,791. What marketer doesn’t want to know what B2B content costs? The story went viral in our market niche. Image credit: Unsplash.

Company 95

Company Marketing B2B Software 95

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. >>> Looking for a B2B tech PR with expertise and execution?

Blogging 95

Blogging Company Journalism Study 95

Sword and the Script

MAY 18, 2021

It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S. The Wall Street Journal 80%. If you enjoyed this post, you might also like: Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order. TechCrunch 85%. The Financial Times 79%. Check out our services.].

Study 165

Study Communications Survey Pitching 165