ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Do you want to have an interview with her?” We all know the market has taken a downturn. Batten down the hatches.

Media 171

Media Pitching Agency Guidelines 171

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Looking for an agency partner that can both bring creative ideas. Comment: Amen. 5) Factually accuracy over speed of reporting.

Survey 102

Survey Report Media B2B 102

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven.

B2B 36

B2B Tourism Creativity Technology 36

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

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Study Survey B2B Advertising 61

Bianchi Biz Blog

AUGUST 17, 2023

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. And maybe you will!

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. To make earned media easier, make sure you pick the right agency partner – one that has proven capabilities in earning media coverage, is recommended by top editors, and doesn’t shy away from the challenge. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

JUNE 30, 2022

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. 9 Reasons Our PR Agency May Not Respond to Your RFP.

Automotive 74

Automotive Mobile Technology Resources 74

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. I’ve worked almost entirely with B2B tech clients with a handful of exceptions. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 114

Sports Advertising Advertising Survey 114

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

How To 159

How To Facebook Social Media Advertising 159

Norton's Notes

NOVEMBER 3, 2017

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees. We had a student from Oxford in the other day – that had no PR or journalism degree but wanted experience because he believed this was his career path. Interviews are a two-way process and too many people forget this.

Interviews 34

Interviews Journalism B2C Agency 34

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. It runs less than eight minutes long, and it spells out how Bernays approached his tobacco campaign and includes an interview with the man himself. of George Washington University.

Film 87

Film Ethics Employee Data 87

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media.

How To 56

How To System B2C Training 56

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 69

Marketing Ethics Interviews Meeting 69

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 99

Survey Media Relations Corporate Communications 99

Bianchi Biz Blog

JULY 22, 2021

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. These can all be learning experiences with great takeaways.

Automotive 107

Automotive Mobile Technology Resources 107

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

Cision

APRIL 6, 2016

Everything from age to marital status find place of pride, even in B2B personas that have nothing to do with personal demographics of the decision makers. Learn how to build a brand journalism program with Cision’s free white paper! He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. PR, marketing, sales and journalism.

Marketing 62

Marketing Technology Data System 62

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. .

How To 334

How To Media Healthcare Survey 334

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Michael blogs at B2B Marketing Insider. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Click here to read the entire e-book.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111