Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. LinkedIn remains key for business recruitment drives.

Instagram 62

Instagram Social Media Trends Media 62

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. From researching the latest trends, to monitoring for crisis scenerios or positive outcomes. But there’s more to celebrate. ” – Mike F.,

Enterprise 78

Enterprise Small Business Software Crisis 78

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. Here are some trends I saw from the Super Bowl. GM had a commercial advertising their new electric car, while making fun of Norway. It’s all about the data.

Social Media 104

Social Media Trends Media Reddit 104

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Another method to consider is surveying your current customer base to uncover buying trends and behaviors.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. So, while you’re busy making sales, you’re also making a name for yourself.

Social Media 87

Social Media Media Mobile SEO 87

Deirdre Breakenridge

DECEMBER 12, 2017

Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. When I retweet a story, I use current (from the same day, or within the last month) to stay abreast of trends. I was hooked. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

PR for Anyone

DECEMBER 7, 2021

You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. It works over and over again.

Publicity 130

Publicity Video Pitching System 130

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JUNE 6, 2023

Uses AI to analyze user generated content to highlight “changes, shifts, and trends in online conversations that teams may have otherwise missed.” Amsterdam-based pr.co, which develops online newsrooms has launched an online PR academy for startups and small businesses dubbed the Pioneer Academy. Video Analysis.

Survey 146

Survey Software B2B Pitching 146

PR for Anyone

SEPTEMBER 1, 2022

But what’s trending in the news? And his business is in Dallas, but he was quoted all over the US. What’s trending, seasonality. I talk about it all the time. I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues.

Pitching 130

Pitching Video YouTube Viral 130

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. It’s vital to take a step back from promotional advertising.

B2B 111

B2B Brand Branding B2C 111

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode.

Community 206

Community Nonprofit Conference Social Media 206

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar? So how do you get in magazines?

How To 130

How To Pitching YouTube Advertising 130

PRSay

DECEMBER 1, 2017

The trending communications strategies were what my clients really needed, right? For over 15 years, Handlin has implemented multi-channel strategic communications plans for manufacturers, health care providers, software companies, nonprofits and small businesses. This is how I justified my APR procrastination.

Nonprofit 103

Nonprofit Education Study Small Business 103

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends? One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Advertising Week. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. Google Trends is a great source for PR professionals seeking specific words and terms that will resonate with reporters for their pitches. Consider in-app advertising to fintech/finserv related sites. Utilize the power of automated news monitoring.

Banking 79

Banking Financial Advertising Advertising 79

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

Healthcare 52

Healthcare Small Business Resources Data 52

5W PR

JULY 15, 2019

Social media advertising revenue has skyrocketed in recent years. In Dave’s case, he could target customers in a part of town that he has yet to infiltrate or go after those with small businesses who may be in need of digital marketing services. Not every platform will be a good fit for Dave’s business.

Strategy 68

Strategy Marketing Pinterest Google 68

5W PR

SEPTEMBER 11, 2019

Many PR students minor in related fields like marketing or advertising. Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. 4 Key Trends Facing PR Firms of the Future. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. The fastest way to never get asked back again is by making it all about you and selling.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

SEPTEMBER 1, 2021

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching System Google Local 130