3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. Future of Social Media Marketing is a Path Paved in Payment.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. We’ve all been there.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. AVE stands for Advertising Value Equivalent and is a bit of a sore point in the PR world. marketing metrics-and-analytics metrics

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Report: Social media leads the way in online advertising

PR Daily

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Here are today’s top stories: Ad group seeks to clean up digital ad market. Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. In win for advertisers, FBI takes down fake online ad ring.

Advertising Attacks Domestic Violence

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. Regular readers of this blog know that effectiveness is only one of the assessments that Mindful Marketers make.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Today, when you get ad through approval and into market…your job isn’t done.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. unique visitors and a market share of 63.4%

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. Drew Neisser, Founder & CEO of Renegade.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. Just how short can a message be before it loses meaning?

In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The crew, known as 3ve, used botnets, hijacked data centers and created their own websites to defraud advertisers. Despite the arrests, the threat remains for advertisers.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. How to Get the B2B Marketing Persona Right [UML].

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd.

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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How Instagram offers unique marketing opportunities

PR Daily

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers.

What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Although the announcements also included a new ad network , advertisers say the real compelling opportunity is in gaming. The mobile games market was expected to hit $63.2 billion in 2018, according to research from gaming, esports and mobile market analytics firm Newzoo.

Google confirms big changes to the face of its PPC advertising

Norton's Notes

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Advertising Marketing Social Media adblockers advertising Google PPC

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. by Frank Strong.

Why you should already start evaluating your marketing strategy

PR Daily

For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.

Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. This boxes your approach to content marketing into a corner and removes options.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do?

30 jobs in the PR and marketing world

PR Daily

Here are four reasons PR and marketing pros go gaga over their careers: There’s a fast-paced, versatile schedule. Marketers must be nimble and continually adapt to changes in the industry. PR and marketing pros are happy knowing their efforts will be well compensated.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

If you decide to use video in your marketing, do it because you’ve tested it at your organization, you are repurposing it across many channels, and most important of all, it produces results for you. For example, I have had similar observations about LinkedIn – as have many other marketers.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

30 jobs in the PR and marketing world

PR Daily

Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure. Here are 30 of the top new jobs in PR and Marketing: Senior PR manager—Walker Sands, Illinois. Director of PR and social marketing—Chico’s FAS, Inc.,

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

When you do advertise, don’t just rely on one link and single tweet. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral. Monday Roundup: Buzz Marketing a la Spring is a post from: Shonali Burke Consulting, Inc.

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We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” by Frank Strong.