3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

Will 'sponsored comments' make the Web uglier?

PR Daily

Sponsored comments allow advertisers to target specific comment threads on specific articles with an ad that looks like a comment, and is placed at the top of the comment section. I worked with a client several years ago on building a presence through what we called the “response campaign.”

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Twilight of Web 2.0: The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. The post It’s not “Social Media Marketing” Anymore – it’s Just “Advertising” appeared first on Sword and the Script.

Web Ad Blocking – is it Ethical?

PRSay

Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year.

Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

Advertising Attacks Domestic Violence

Mindful Marketing

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence?

3 web design flaws that undermine your brand image

PR Daily

Of course, while outing Comic Sans as a bad choice for advertisements or company announcements, the internet did find a place for Comic Sans to fit comfortably: tacky valentines. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. AVE stands for Advertising Value Equivalent and is a bit of a sore point in the PR world.

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. Just how short can a message be before it loses meaning?

In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The crew, known as 3ve, used botnets, hijacked data centers and created their own websites to defraud advertisers. Despite the arrests, the threat remains for advertisers.

Web Developer - Chattanooga, TN

Flack Me

Company: The Johnson Group Location: Chattanooga, Tennessee Industry: Advertising - Interactive/Digital Salary Range: Commensurate with Experience

Web 50

Web Designer - Depew, NY

Flack Me

Location: Depew, New York Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with ExperienceCompany: PCB Piezotronics, Inc.

Web 50

As lines between advertising and news blur, what's a PR pro to do?

PR Daily

Now, imagine having to not only secure the interest of the reporter, but also get consent from the advertising department for that media outlet. The advertising department had tried and failed to sign an advertising deal with the client and were uneasy about having someone on air who had yet to spend a dollar of their budget on advertising with the aforementioned television station. If your media contact receives push back from advertising, encourage open dialogue.

Web Producer - Portland, ME

Flack Me

Company: Industrium Location: Portland, Maine Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time

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Web Developer - Cincinnati, OH

Flack Me

Company: Eric Mower + Associates Location: Cincinnati, Ohio Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Full Time

Web 37

Web Developer - Pittsburgh, PA

Flack Me

Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract

Web 37

Web Designer - Peoria, IL

Flack Me

Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Web 37

Front End Web Developer - Highland Beach, FL

Flack Me

Company: BMI Elite Location: Highland Beach, Florida Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

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Google confirms big changes to the face of its PPC advertising

Norton's Notes

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Advertising Marketing Social Media adblockers advertising Google PPC

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

When you do advertise, don’t just rely on one link and single tweet. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs.

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Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

Print 37

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

Front-End Web Developer - Chicago, IL

Flack Me

Company: Magnani Caruso Dutton Location: Chicago, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Web 37

Interactive Multimedia Web Designer - Lombard, IL

Flack Me

Company: Stevens & Tate Marketing Location: Lombard, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Web 37

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. Featured Best Practices web distribution

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Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Most marketers have dabbled in native advertising – upwards of 90%.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page.

9 Need-to-Know Rebranding Tips

ReimaginePR

This includes logo, web design, color schemes, tone and voice. Online advertisements. Blog PR Agency Advice Advertising award winning PR Brand Story brand storytelling Humour in storytelling PR Advice rebranding rebranding tips Reimagine PR social media

Social ad best practice – five things you’re doing wrong and why

Prohibition

What is Facebook Advertising? Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. This is one of the worst errors that you can make when running a Facebook advertising campaign.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media.

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