PRSay

MAY 3, 2019

As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising. It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives.

Publicity 148

Publicity Newspapers Journalism Energy 148

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. There’s also the Winnipeg Free Press, which has a fantastic micropayment thing set up.”

Newspapers 175

Newspapers Industry Print Journalism 175

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. You can benefit from professional press release writing services if you’re nee to press releases.

Writing 59

Writing SEO Local Advertising 59

Sword and the Script

JUNE 18, 2019

9) “Helping an organization get favorable press.”. 10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 151

Employee Print Writing Survey 151

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 21, 2019

BlueCross BlueShield of Tennessee was looking for a way to reach their key constituencies across the state with news about their various initiatives. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 82

B2B Social Media Company Marketing 82

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

SEPTEMBER 18, 2018

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. What a concept! You’ll have more success.

Writing 118

Writing Newspapers Report Data 118

Critical Mention

JANUARY 24, 2020

Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. According to Brain World Magazine , a Pew Research study shows that 83% of U.S.

Radio 101

Radio Media Television Social Media 101

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Almost Famous (2000) — Media Relations. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. Boilerplate vs. Press Release Copy. The boilerplate copy will always accompany a press release. A press release informs the media about something newsworthy at your company or organization.

Writing 63

Writing Company How To Apparel 63

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. There is an element of keeping a pulse on culture and identifying what’s next – while introducing your brand or your magazine editor’s voice into the media conversation in a meaningful way.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Press releases…but not for the press.

Communications 128

Communications Crisis Internal International 128

Konnect Agency

JANUARY 7, 2022

In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

JUNE 26, 2020

Press releases are the secret to grabbing the media’s attention. Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. There is a specific style and format to press releases that experienced journalists have come to expect.

How To 52

How To Writing Guidelines Television 52

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. (I’d Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

FEBRUARY 25, 2016

My views were a little progressive for the rural Minnesota area where I grew up, so I received my first death threat when I was about 16. I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe.

Newspapers 120

Newspapers Financial Crisis System 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 63

Publicity Small Business Advertising Advertising 63

Rock the Status Quo

AUGUST 19, 2015

I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. Using vanity metrics to determine what news we see is the equivalent of using a popularity contest in Style magazine to determine news covered in US News & World Report.

Local 100

Local Journalism Infographics Social Media 100

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. now Lear Corp.) Any pet peeves with PR people?

Meeting 57

Meeting Mobile Automotive Transportation 57

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We then crafted a pun-filled press release focusing on recent college grads and announced it in May, which was good timing. because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Advertising is a distant third. Give your press release a fighting chance of coverage What elements of a press release drive journalist interest?

Survey 99

Survey Industry Leadership Study 99

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. Learn more about Ancita via her About.me page.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Could you describe a bit about how you can coordinate across such a diverse region?

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 106

Interviews Publicity Technology Social Media 106

ISEBOX

NOVEMBER 30, 2015

PR Pikers throw out an occasional press release and hope it sticks. Pikers write press releases about a new executive hire or a product color change. Joe Witte is the VP of Marketing at ISEBOX, a public relations platform helping PR Pro’s more effectively distributes multimedia content to the press.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You need to figure out what it is that they talked about that’s most interesting and make it into a story.”.

Wireless 102

Wireless Storytelling Radio Analysis 102

Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. Don’t sell. Sell and you lose. .

Pitching 40

Pitching Newspapers Meeting Journalism 40

Mark My Words

JUNE 3, 2016

The spin and backtracking that have characterised Chris Evans’s steering of Top Gear have been more Downing Street press office than racing track. Much to Tony ‘Wolf’ Hall’s chagrin, it is an hour of motorhead crassness that bankrolls Auntie’s prestige productions and documentaries about canals. Woe betide he who c s it up.

Radio 60

Radio Comparison Film Television 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84