Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Brand Branding 120

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Fuel

MAY 12, 2019

A good PR pro takes that great content and then shares it with traditional news agencies, industry trade magazines, and other publications. In creating a hybrid approach between content marketing and PR, companies see a bigger return on their advertising dollars. So how can content marketers embrace PR? Timeliness. Press Releases.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. B&T online “focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield”. Media Week. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Communications Conversations

NOVEMBER 18, 2019

I picked one up at my local REI recently–it cost me $4.95 (Dear REI: Why aren’t these free for members?). And, it was hardly the only piece in the magazine that intrigued me. But, in the end, they are, essentially, advertisements. Subtle advertisements. But, advertisements, nonetheless.

Journalism 74

Journalism Brand Branding Advertising 74

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials. Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice.

Radio 40

Radio Newspapers Advertising Advertising 40

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Target Audience. Opportunity to Attract Investors.

Writing 60

Writing SEO Local Advertising 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Mora Communications

NOVEMBER 28, 2017

From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. I don’t know one editor or producer who likes a hard sell. Before telling your story, do your homework.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Beyond PR

JUNE 30, 2016

Community college newsletters or magazines. Broadcast: Increased Collaboration Between Campus and Local Media. It covers local news stories stretching across 55 counties in 4 states, in addition to content for students. The college newspaper. The university radio or TV station. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 115) “Advertising.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 147

Employee Print Writing Survey 147

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. My views were a little progressive for the rural Minnesota area where I grew up, so I received my first death threat when I was about 16.

Newspapers 120

Newspapers Financial Crisis System 120

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is.

Media 49

Media Local Insurance Insurance 49

Cision

FEBRUARY 5, 2016

I’ve had tons of local outreach through Twitter lately too. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. Also worth mentioning are sites like foodgawker or TasteSpotting.

Pitching 120

Pitching Instagram Viral YouTube 120

Mora Communications

SEPTEMBER 22, 2016

Yes, you can advertise and post on social media. Plus no one buys a magazine or watches a TV program to see the ads or commercials. Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. What’s driven the convergence of PR + marketing + advertising? Meet people where they are. She also believes that one of the best ways to reach rural Americans is in their community. Social media.

Social Media 97

Social Media Conference Media Corporate 97

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. It’s harder and harder for local papers to survive in today’s media climate. Brands as media – silly marketer. The other half got it. Test And Learn.

Brand 52

Brand Branding Media Local 52

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

Marketing 53

Marketing Enterprise Print Film 53

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

OCTOBER 15, 2023

My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. And I think not only having those rules in place, but some sort of enforcement of it is necessary so that people know what is advertising and what is not and what is true.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. They host birthdays, open play and other events.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. So I put it to you, clients of ours: put your money where your mouth is! You want to be on the cover of the New York Times ?

Newspapers 41

Newspapers Web Airlines Print 41

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Thomas Reese.

Sports 0

Sports Leadership Internal International 0