Prowly

OCTOBER 18, 2021

The post 5 Tips for (Re)connecting with Journalists in the New Normal appeared first on Prowly Magazine. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […].

Media 253

Media 253

Prowly

JANUARY 21, 2022

The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […].

Media 249

Media How To Publicity Industry 249

Prowly

JANUARY 25, 2021

The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […].

How To 249

How To Media Pitching Brand 249

Prowly

JUNE 28, 2022

The post More takeaways from our new “The State of PR Technology 2022” report appeared first on Prowly Magazine. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […].

Technology 244

Technology Report Industry Trends 244

Prowly

NOVEMBER 4, 2020

The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine. With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.

Examples 239

Examples Pitching Writing How To 239

Prowly

APRIL 21, 2020

The post How To Increase Sender Reputation and Email Deliverability appeared first on Prowly Magazine. For effective pitching, sender reputation is key to the success of any campaign.

Reputation 232

Reputation How To Pitching Publicity 232

Prowly

MAY 6, 2021

The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. Without a PR evaluation plan in place to manage your brand’s image, or get the word […].

Measurement 239

Measurement Reputation Analytics 239

Prowly

OCTOBER 30, 2020

As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine’s advertising team when their […].

Advertising 195

Advertising Advertising Publicity Pitching 195

Prowly

DECEMBER 5, 2022

PR Pros Weigh In appeared first on Prowly Magazine. The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […]. The post Is It Time to Leave Twitter?

Twitter 239

Twitter Social Media Media Industry 239

Prowly

DECEMBER 30, 2019

The post PR and Marketing: The Skills Experts Wish to Succeed in 2020 appeared first on Prowly Magazine. In this article, I asked about the skills that are likely to drive them forward and help them put their job, the industry, and life in perspective and look at these concepts with a mature eye without fearing they won’t be ready for 2020.

Marketing 241

Marketing Industry Communications Publicity 241

Prowly

JANUARY 5, 2023

The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […].

Trends 232

Trends Survey Publicity Industry 232

Prowly

DECEMBER 10, 2020

Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. appeared first on Prowly Magazine. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential.

Publicity 197

Publicity How To Industry Brand 197

Prowly

JANUARY 31, 2022

The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […].

Measurement 223

Measurement Trends Technology Report 223

Prowly

JANUARY 27, 2021

The post 8 Most Impactful PR & Marketing Campaigns During The Pandemic appeared first on Prowly Magazine. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […].

Marketing 223

Marketing Advertising Advertising Strategy 223

Prowly

JANUARY 20, 2021

The post How to Keep Your PR Email List in Great Shape appeared first on Prowly Magazine. We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […].

How To 223

How To Pitching Media Marketing 223

Prowly

OCTOBER 28, 2020

The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine. How to increase the likelihood of journalists writing well-informed articles about your […].

Guidelines 223

Guidelines Examples Company Writing 223

Prowly

MARCH 15, 2022

The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment […].

Pitching 223

Pitching Construction How To Publicity 223

Prowly

JUNE 23, 2021

The post Top News Journalists – The 2021 List appeared first on Prowly Magazine. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […].

Report 220

Report Media 220

Prowly

APRIL 28, 2020

The post The Right Press Release Length to Get Your Story Picked Up appeared first on Prowly Magazine. Find out to figure out the ideal press release length.

Publicity 210

Publicity 210

Prowly

JUNE 9, 2020

The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […].

Media Training 248

Media Training Training Media Interviews 248

Prowly

NOVEMBER 13, 2023

The 2023 Guide appeared first on Prowly Magazine. If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?

Analysis 219

Analysis How To Analytics 219

Prowly

SEPTEMBER 13, 2020

The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […].

Examples 248

Examples Technology Brand Branding 248

Cision

JUNE 7, 2017

As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. I actually won the competition and received a $20,000 prize. This one media appearance exploded my business and put CastMedic Designs on the map!

Google 319

Google Reputation How To Television 319

Prowly

JULY 29, 2020

The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your […].

Financial 215

Financial Advertising Advertising Report 215

Prowly

OCTOBER 27, 2020

The post 9 Tips for Running an Effective PR Campaign appeared first on Prowly Magazine. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […].

211

211

Prowly

FEBRUARY 13, 2023

You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.

Media Relations 211

Media Relations Media Trends 211

Prowly

AUGUST 2, 2021

The post 4 PR Challenges in 2021 (And What to Do About Them) appeared first on Prowly Magazine. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […].

Government 211

Government Industry Trends 211

Prowly

JULY 2, 2021

The post Sports Public Relations: How to Do Sports PR (w/ Examples) appeared first on Prowly Magazine. Further, annual sports events depend on publicists to communicate their missions as well […].

Sports 211

Sports Examples Publicity How To 211

Prowly

NOVEMBER 19, 2020

The post 6 Tactics to Increase Brand Awareness For Your Small Business appeared first on Prowly Magazine. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […].

Small Business 211

Small Business Brand Branding Measurement 211

Prowly

NOVEMBER 15, 2020

appeared first on Prowly Magazine. Like most PR practitioners, you might still be using good old Excel for press contact management. There’s nothing wrong with that, except… it […]. The post Why Should You Manage Your Press Contacts With a PR CRM?

Software 211

Software Tools Marketing 211

Prowly

JULY 14, 2022

The post 10 PR podcasts to listen to in 2022 appeared first on Prowly Magazine. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […].

Industry 211

Industry Trends 211

Prowly

DECEMBER 10, 2021

The post PR Rates: How to Determine (and Increase) PR Agency Retainer Fees appeared first on Prowly Magazine. There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […].

Agency 211

Agency How To Industry 211

Prowly

DECEMBER 29, 2021

The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […].

Media 211

Media Brand Branding Reputation 211

Prowly

MAY 13, 2022

The post Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications appeared first on Prowly Magazine. She has a particularly impressive record working with clients […].

Communications 211

Communications Reputation Meeting Media Relations 211

Prowly

FEBRUARY 1, 2021

The post Top Lifestyle Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […].

Consumer 211

Consumer Report Media Publicity 211

Prowly

AUGUST 26, 2021

appeared first on Prowly Magazine. However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]. The post PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Media 211

Media Tools 211

Prowly

DECEMBER 7, 2021

The post 6 PR Trends That Are Ready To Be a Big Deal in 2022 appeared first on Prowly Magazine. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […].

Trends 211

Trends Publicity Industry 211