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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 The system works!

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

Publicity 130
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Consider The Impact on Local Communities.

Media 294
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Public Relations Review

PR for Anyone

I created a system I call the Get PR Famous Formula that is a proven to work. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. It’s really not that difficult to start.

Publicity 331
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Land Stories

PR for Anyone

I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. I know of no better way to do this without paying for advertising. The system works! And then, on the local level, I want you to think about what’s happening in September.

Pitching 130
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Most Powerful Free SEO Tools

ReimaginePR

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. CMS – CMS stands for Content Management System. Moz Local Listing Score. Examples include WordPress or Squarespace.

SEO 211
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Communicating the Benefits of Beauty Salon Franchises

5W PR

This includes standardized operating procedures, efficient systems, and effective marketing strategies. Support in Promotional Efforts Franchisees in beauty and hair salon franchises benefit from collective marketing and advertising efforts conducted by the franchisor.