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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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Changing Content Consumption Trends And What They Mean For PR

ImPRessions - Crenshaw Communications

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising. How does the outlet’s content render on mobile? Only then can we understand where brand conversations and messages make sense.

Trends 320
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. And then…no one sees it.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York. Deadline is May 1.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. It’s not even cheap.

Banking 327
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PR Hits And Misses Of 2020

ImPRessions - Crenshaw Communications

Fueled by an advertising war chest that only a billionaire could amass, Bloomberg climbed quickly in the polls, only to fall to earth after a poor debate performance in February. The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype. The PR Best.