Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #2: Talk to other podcasters.

Energy 190

Energy Mobile Community Measurement 190

PRSay

AUGUST 17, 2023

How Threads works Let’s start with the basics: Threads is 100% mobile-based. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Some people are cynical of mobile games as a fashion. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Mobile Automotive Transportation 57

Shift Communications

DECEMBER 16, 2014

But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Pulse is ideal for thought leadership content that showcases the leaders at your brand and what’s on their minds. Keep an eye on paid advertising options. Get with the Pulse.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 82

B2B Social Media Company Marketing 82

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. Instead, focus on including your brilliant thought leadership or insights right in the post copy.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Contently - Strategy

AUGUST 5, 2020

By March 13, the entire marketing team was mobilized around an entirely new content strategy. Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. Within a week, they had launched a hub of COVID-19 resource content.

Financial 133

Financial Strategy Government Leadership 133

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising. How does the outlet’s content render on mobile? Only then can we understand where brand conversations and messages make sense.

Trends 320

Trends Mobile Twitter Consumer 320

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker.

Agency 97

Agency Automotive Company Mobile 97

Sword and the Script

MAY 8, 2018

However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. 3) Marketers see mobile spending grow. of budget on mobile and see it growing to 11.8% Comment: Mobile strikes me as a trend that isn’t any longer. Natural leadership abilities: 17.1%.

Survey 62

Survey B2B Marketing Mobile 62

PRSay

DECEMBER 28, 2021

Consider also the variety of user experiences with email: iPhone vs. Android, dark mode vs. light mode, mobile vs. tablet vs. desktop, etc. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 210

Marketing Apparel Data Software 210

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

The Stalwart Blog

SEPTEMBER 4, 2015

I think the mobile app Waze is the next big thing as far as influencing purchasing decisions. . What I think is going to look different is a lot more native advertising. What do leadership roles look like for millennials? . We feel entitled to a leadership right off the bat because we think we're ready for it. .

Instagram 60

Instagram Advertising Advertising Travel 60

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands.

Infographics 72

Infographics Brand Branding Video 72

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having.

Marketing 72

Marketing B2B Pitching Advertising 72

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Trust has always been a core leadership skill because people only follow those they trust. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PRSay

OCTOBER 25, 2017

What’s driven the convergence of PR + marketing + advertising? If the content is consistent, then it’s easier to spot when something is off or when someone breaches your account. You won’t know those things are happening unless you’re listening,” said Luttrell. Companies should have strong pre-crisis and crisis plans in place.

Social Media 119

Social Media Conference Media Corporate 119

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing Internal International Software 48

Sword and the Script

DECEMBER 30, 2017

Last year an advertising spot during the Super Bowl cost $5 million. Your mobile phone is engineered to making you want to check it compulsively. 6) Thought Leadership Actually Requires Thought and Leadership. So, while few people saw these posts, those that did spent more time reading them. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. What ensued was the creation of a 53-foot-long Mobile Mooseum. Wells Fargo 's 11 museums across the U.S How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

FEBRUARY 1, 2016

As excited as some people are for an enterprise version of Facebook, Facebook Groups could host collaborative workgroups or committees with easy setup, no fees and even with a mobile app. Group discoverability and inclusion can be open, closed or private, making this a very versatile feature as well.

Facebook 48

Facebook Video Groups Creativity 48

Waxing UnLyrical

AUGUST 7, 2015

And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities. What does this mean for your content? That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. A reset on advertising spend. Justin Goldstein , President & Founder, Press Record Communications.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising.

Trends 120

Trends Mobile Media Print 120

PR 20/20

MAY 12, 2016

Historically, marketing agencies have gotten away with reporting relatively meaningless metrics such as impressions, advertising equivalency, and PR value, or relying strictly on qualitative results. Vision means that your leadership team sees opportunities where others see obstacles. 5) Invest in the Doers. Poor Management.

Agency 40

Agency Marketing Financial System 40

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 103

Survey Media Relations Corporate Communications 103