ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Most have huge advertising and marketing clout. Exxon Mobil, FedEx and Target are reported to be reviewing their political giving. ” Then there’s the advertising clout of big business. But big business is in a unique position to help restore confidence in our systems. Large companies are mostly bipartisan.

Corporate 338

Corporate Policies Groups Public Affairs 338

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. Facebook’s a mobile giant. 86% of Facebook users access the service on a monthly basis at least part of the time on mobile devices. The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014.

Mobile 60

Mobile Facebook YouTube Video 60

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands.

Infographics 266

Infographics Brand Branding Video 266

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising.

Trends 120

Trends Mobile Media Print 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #2: Talk to other podcasters.

Energy 190

Energy Mobile Community Measurement 190

PRSay

AUGUST 17, 2023

How Threads works Let’s start with the basics: Threads is 100% mobile-based. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Some people are cynical of mobile games as a fashion. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Mobile Automotive Transportation 57

Shift Communications

DECEMBER 16, 2014

But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Pulse is ideal for thought leadership content that showcases the leaders at your brand and what’s on their minds. Keep an eye on paid advertising options. Get with the Pulse.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 82

B2B Social Media Company Marketing 82

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. Instead, focus on including your brilliant thought leadership or insights right in the post copy.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Contently - Strategy

AUGUST 5, 2020

By March 13, the entire marketing team was mobilized around an entirely new content strategy. Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. Within a week, they had launched a hub of COVID-19 resource content.

Financial 133

Financial Strategy Government Leadership 133

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. The key to rebuilding a lack of trust is mobilizing one’s workforce into advocates in the areas they are most equipped to comment. Want to establish yourself as a thought leader? Watch Dorie Clark’s on-demand webinar now!

Study 120

Study Engineering Mobile Crisis 120

PRSay

OCTOBER 16, 2023

“As we enter the information/knowledge/creativity age, and people engage in knowledge creation, creative problem-solving, and learning and relearning information, and have tremendous lateral mobility,” Epstein said. “If

Training 107

Training Creativity Tools Mobile 107

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker.

Agency 97

Agency Automotive Company Mobile 97

Sword and the Script

MAY 8, 2018

However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. 3) Marketers see mobile spending grow. of budget on mobile and see it growing to 11.8% Comment: Mobile strikes me as a trend that isn’t any longer. Natural leadership abilities: 17.1%.

Survey 62

Survey B2B Marketing Mobile 62

PRSay

DECEMBER 28, 2021

Consider also the variety of user experiences with email: iPhone vs. Android, dark mode vs. light mode, mobile vs. tablet vs. desktop, etc. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 210

Marketing Apparel Data Software 210

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Three decades on I’m less positive. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. A reset on advertising spend. Justin Goldstein , President & Founder, Press Record Communications.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

The Stalwart Blog

SEPTEMBER 4, 2015

I think the mobile app Waze is the next big thing as far as influencing purchasing decisions. . What I think is going to look different is a lot more native advertising. What do leadership roles look like for millennials? . We feel entitled to a leadership right off the bat because we think we're ready for it. .

Instagram 60

Instagram Advertising Advertising Travel 60

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Mobile Marketing Made Easy. 29) John Dennis. Smart Time Online. 41) Greg Hickman. 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands.

Infographics 72

Infographics Brand Branding Video 72

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having.

Marketing 72

Marketing B2B Pitching Advertising 72