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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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4 tips for successful mobile PR campaigns

Agility PR Solutions

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].

Mobile 157
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Changing Content Consumption Trends And What They Mean For PR

ImPRessions - Crenshaw Communications

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising. How does the outlet’s content render on mobile? Only then can we understand where brand conversations and messages make sense.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

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Why influencer marketing is your best option for marketing your mobile app

Agility PR Solutions

So, you’ve finished development on your new mobile app. million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions. Congratulations! Now you need to find a way to market it. Yet with 3.4

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3 in 4 consumers use mobile ads to discover new apps—what marketers need to know

Agility PR Solutions

The data also reveal how attitudes towards advertising and monetization have evolved, as well as […]. The post 3 in 4 consumers use mobile ads to discover new apps—what marketers need to know appeared first on Agility PR Solutions.

Mobile 117
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Mobile App Retargeting: Boosting User Engagement and Reducing Churn

5W PR

In today’s competitive mobile app landscape, acquiring new users is just the beginning. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.

Mobile 78