Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. There has been a move away from attracting consumers through ‘organic posts’ only and brands are getting smarter at utilising the advertising tools available at their disposal.

Advertising 62

Advertising Advertising Social Media Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JULY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile. Read more about the winners here in Adweek: [link].

Mobile 177

Mobile Media Advertising Advertising 177

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

FEBRUARY 24, 2015

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction.

Mobile 60

Mobile Study Marketing Survey 60

5W PR

AUGUST 30, 2023

Utilizing sponsored ads Amazon offers various advertising options, including Sponsored Products and Sponsored Brands, which can help increase visibility for the products and drive traffic to the Storefront. After that, it’s time to log into the Seller Central account and open Manage Stores in the Advertising tab.

Mobile 78

Mobile Advertising Advertising Social Media 78

Shift Communications

AUGUST 12, 2015

The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. AdWords has evolved for legitimate mass appeal. Are you ready to join? Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. We target our consumers with historically unimaginable precision. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

NOVEMBER 15, 2023

This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering.

Strategy 78

Strategy Marketing Ethics Mobile 78

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Total monthly active users ended just shy of 1.6

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

APRIL 27, 2015

Facebook’s a mobile giant. 86% of Facebook users access the service on a monthly basis at least part of the time on mobile devices. If you’ve got Facebook traffic coming to your digital properties, you’ve got mobile users. For marketers with a strong international presence, this is good news. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

The Stalwart Blog

NOVEMBER 13, 2015

Now, Facebook is bringing advertisements into the 360 foray. Facebook also announced that 360 Video can now be watched on iOS mobile devices. There’s no doubt that this development is major leap for digital advertisers. The interactive aspect of 360 technology is already forcing brands to think outside of the box.

Advertising 60

Advertising Advertising Facebook Video 60

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. For example, if you start a secret conversation from your mobile device and a friend receives on a mobile device conversation only exists between the two devices. Probably not super useful.

Facebook 218

Facebook Brand Branding Mobile 218

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. Once you have your answers, you can start planning your PR, as well as synergistic advertising and social media strategies.

Automotive 69

Automotive Mobile Technology B2B 69

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Advertising Week NY, September 23-26, New York. AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. Mobile World Congress LA, October 22-24, Los Angeles. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Bianchi Biz Blog

JUNE 20, 2024

Earned media is not advertisement nor should it read like one. Author: Adriana Van Duyn Adriana is an account supervisor at Bianchi PR with more than 20 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.

Automotive 89

Automotive Newspapers Policies Interviews 89

Cision

OCTOBER 5, 2016

When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

Trends 319

Trends Content Marketing Brand Branding 319

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Mobile video ads were the fastest-growing format, doubling in size (103pc) to £693 million.

Advertising 34

Advertising Advertising Video Film 34

Agility PR Solutions

JUNE 3, 2019

Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data.

Data 98

Data Mobile Survey Advertising 98

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. It not only leads to speed of execution for clients, but it promotes staff mobility. For a creative services firm – like ad, PR or marketing agencies – differentiation is key.

Agency 351

Agency Creativity Corporate Internal 351

Flack's Revenge

NOVEMBER 7, 2016

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results. Sarah Fay (@sarahfayboston) November 2, 2016.

Mobile 166

Mobile Big Data Advertising Advertising 166

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Mobile-friendly Platforms. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Disability encompasses a wide range of variations far beyond mobility impairment.

Brand 90

Brand Branding Marketing Ethics 90