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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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4 tips for successful mobile PR campaigns

Agility PR Solutions

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].

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Why influencer marketing is your best option for marketing your mobile app

Agility PR Solutions

So, you’ve finished development on your new mobile app. million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions. Congratulations! Now you need to find a way to market it. Yet with 3.4

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3 in 4 consumers use mobile ads to discover new apps—what marketers need to know

Agility PR Solutions

The data also reveal how attitudes towards advertising and monetization have evolved, as well as […]. The post 3 in 4 consumers use mobile ads to discover new apps—what marketers need to know appeared first on Agility PR Solutions.

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Social Media Advertising – Spotlight on Facebook

Prohibition

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

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Attention metrics can boost mobile ads—but marketers struggle with measurement

Agility PR Solutions

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

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