Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Mobile 120

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. I’ve never looked back. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

OCTOBER 19, 2022

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. They don't go away because they have bad journalism, but because they don't have ads. These are important things because television lives off advertisers.

Television 52

Television Wireless Advertising Advertising 52

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. You can find her on Twitter @BosBizSara. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. But Obama is the first president to serve in the Age of Twitter. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget.

Journalism 108

Journalism Local Storytelling Policies 108

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Drew: Who said the ship is listing or sinking? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. How long have you been in journalism and how did you get started?

Meeting 57

Meeting Automotive Mobile Transportation 57

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Advertising Week. Given that, ignoring or dismissing it seems massively flawed.” Search Engine Land. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Journalists ranked news releases as the third most valuable channel for audience engagement, after Facebook and Twitter. Follow him on Twitter @nbell94102.

Infographics 72

Infographics Brand Branding Video 72

PR in High Definition

MARCH 24, 2020

At the same time, the Financial Times reported on the lack of female representation in senior roles in journalism, with less than 25% of media outlets having a female editor. Then there’s Twitter, which revealed it will release ‘fleet’ tweets that will only be available to be viewed for 24 hours. Read more over at The Independent.

Fashion 48

Fashion Financial LinkedIn Internal 48

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. She always improves my work. That’s thanks to you. Happy New Year.

Government 103

Government Education Print Ethics 103

Landis PR

JULY 17, 2023

Twitter long ago proved the efficacy of these tools. The longer Threads waits to add them – or some equivalent – the more quickly new users will become disenchanted with the platform as an alternative to Twitter. Focus on Breaking News Breaking news is what Twitter has delivered best and does it in reverse chronological order.

Instagram 52

Instagram Twitter Social Media Community 52

Beyond PR

SEPTEMBER 29, 2017

” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

ISEBOX

NOVEMBER 30, 2015

A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. 3) Your distribution method is…the wire. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Beyond PR

JANUARY 4, 2018

Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. A Twitter mindset is helpful in working with journalists. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc.

Crisis 0

Crisis Reputation Study Social Media 0

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.”

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ PR, Twitter, and a Navy Master Chief; Off Script #5: John Barnett.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

JANUARY 26, 2017

Ian Bruce, VP corporate marketing at MongoDB predicts that “The pressure to find measurable returns for advertising and PR will continue. 2017 is also likely to introduce new challenges as the media and advertising landscapes evolve. Technology can build better journalism in a resource-constrained world.”.

Measurement 25

Measurement Marketing Journalism Tools 25

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. One of the most compelling, for me, is Path , which lets you keep an ongoing journal of your life for both personal reflection and sharing with close friends. 5 Social Sites That Aren’t Facebook.

Facebook 102

Facebook Mobile Google Viral 102

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. love awards and accolades” which are an “elaborate scheme to sell advertising”. PR, marketing, sales and journalism. b) Legacy Inertia.

Marketing 68

Marketing Ethics Interviews Meeting 68

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. Follow Russ on twitter @KleinRuss. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space.

Writing 192

Writing Communications Marketing B2B 192

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Flatiron Communications

SEPTEMBER 30, 2015

Medium, the buzzy publishing platform founded by Twitter co-founder and “platisher” Evan Williams, announced that it had scored $57 million in Series A funding from some pretty influential VCs including Google Ventures, Andreessen Horowitz, Greylock Partners and Williams’ own Obvious Ventures. Finally, I take issue with Ms.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. And there will be other innovations – new social platforms emerging, from Gen-Z favorites like BeReal to Twitter-killers like Mastodon or Post.com.

Marketing 189

Marketing Content Marketing Data Social Media 189

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 40

Mobile Media Newspapers Local 40

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230