Sword and the Script

JUNE 6, 2023

Brandwatch renews with Twitter. Three paragraphs into this press release , Cision announced Brandwatch renewed its partnership with Twitter. Brandwatch is owned by Cision and the renewal probably maintains it access to its infamous firehose of Twitter data. Top challenges facing journalism. acquired in February of 2023.

Survey 146

Survey Software B2B Pitching 146

Ethical Voices

MAY 18, 2023

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 80

Ethics Reddit Energy Advertising 80

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? You can follow Mary on LinkedIn and Twitter. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

Flatiron Communications

JULY 16, 2015

Reynolds Journalism Institute and hosted by the Ford Foundation. Can media consumers tell the difference between quality journalism and biased, mistake-prone reporting? Is sponsored content/native advertising the holy grail that will sustain news organizations? Who can one trust?

Journalism 28

Journalism Media Advertising Advertising 28

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. source: Wall Street Journal). Here are some of the tweets that were posted: One thing can be said about PlayStation Vita…it’s a #gamechanger. PS Vita [ruling] the world. PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. Connect with Lisa on Twitter: @LisaArledge.

Skype 198

Skype Media Interviews Advertising 198

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 92

Automotive Meeting Report Media 92

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 95

Survey Industry Leadership Study 95

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Twitter [link]. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi on Twitter.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

JUNE 12, 2015

Let’s Get Mobile: The Wall Street Journal will release a mobile news app ( Capital ), Apple introduces its revamped news app, News ( NiemanLab ) and also introduces its new music streaming service, Apple Music ( Variety ). Want the latest media news sent to you? Subscribe to our daily or weekly emails now!

Media 120

Media Mobile Journalism Video 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Prohibition

MARCH 29, 2021

Twitter announces two huge new updates – ‘Super Follow’ and ‘Communities’ Twitter is launching a ‘Super Follow’ feature that will allows users to charge followers for exclusive additional content. Facebook and Twitter reportedly work on Clubhouse copycat.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

MAY 11, 2019

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 139

Study Media Relations Media Measurement 139

Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Mobile 120

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Facebook, Twitter and most other social networks offer a wealth of free analytics. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 145

Data How To Storytelling Analytics 145

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Drew: Who said the ship is listing or sinking? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Maxim Behar

OCTOBER 19, 2022

They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. A TV channel cannot report a news story as fast as Twitter or any other social media.

Television 52

Television Wireless Advertising Advertising 52

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. We Don’t Have Budget for Software or Social Media Advertising. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. Colonel Sanders Just Took Over KFC’s Twitter, and He’s Amusingly Terrible at It”.

Mobile 60

Mobile Crisis Communications Crisis Trends 60

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. But Obama is the first president to serve in the Age of Twitter. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget. 5 and Dec. 6 (actually inched up to the 98the slot on Dec.

Journalism 108

Journalism Local Storytelling Policies 108

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. While occasionally a video is useful support content for news, the primary reasoning I can see for loading every page with a video is to increase advertising revenue. Are we bidding farewell to investigative journalism?

Media 54

Media Newspapers Journalism Video 54

Cision

SEPTEMBER 28, 2015

Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 Yet, knowing what I know about the capability of my Twitter channel to convert readers, $16 is far too much to charge for me to promote anything. ” – Journal of Advertising Research 3.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. We know that the right 10 people on Snaphcat or Instagram or the perfectly timed influencer content on Twitter can drive an entire campaign. That ’ s great. Influencers want to work with you.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Waxing UnLyrical

MARCH 20, 2013

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. It threw away its online inventory for pennies on the dollar as throw-ins for advertisers.

Print 87

Print Advertising Advertising Newspapers 87

Cision

APRIL 26, 2016

My favorite social media platform is…Twitter; it’s my leading source for news. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Advertising Week. Given that, ignoring or dismissing it seems massively flawed.” ” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 84

Journalism Print Newspapers Advertising 84