ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To increase PR, marketing, and advertising industry knowledge. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. AMA Executive Circle. Want to gain a real-world understanding of marketing and PR strategy?

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 73

Sports Communications Viral Fashion 73

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 94

Sports Communications Viral Fashion 94

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Rather, the brand shares stories about celebrities and action sports athletes, as well as fashion and lifestyle content. By not advertising themselves, readers do the marketing and advertising for them.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” The PR industry is fascinating and ever-changing, no matter what kind of work you’re doing.

Publicity 120

Publicity B2B Fashion Sports 120

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. That got my wheels spinning.

Real Estate 88

Real Estate Local Meeting Sports 88

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. That got my wheels spinning.

Real Estate 78

Real Estate Local Meeting Sports 78

Cision

JUNE 9, 2016

Remember, this isn’t advertising. Making something newsworthy means having a “real person” to interview. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Well I have news for you: it’s not. This is media relations. Now, that is a story.

Pitching 120

Pitching How To Brand Branding 120

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. We were delighted to help our spinal cord rehabilitation client Neurokinex host Bristol’s inaugural Sport4All inclusive family sports day at the Centre for Sport, UWE Bristol on June 2.

Sports 52

Sports Film Local Exercises 52

PR for Anyone

AUGUST 25, 2022

All kinds of things you’ve got sports starting. If you’re a chiropractor, talk about heavy backpacks. How should they carry the backpack so they don’t have long term back pain? The opportunities are endless. You’ve got kids starting to drive. If you’re in insurance, talk about that. What does that mean?

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. SHIFT advertises their use of analytics very heavily so they are looking for candidates that have that skill set. Learn a little about “who” you are meeting with at the interview.

Interviews 79

Interviews Analytics Banking Sports 79

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Konnect Agency

APRIL 20, 2021

Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. In several interviews, Aniston has been a strong advocate for fitness and improving overall health.

Creativity 52

Creativity Brand Branding Product Launch 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. I really enjoyed your coverage of the nationals last month. That accident was crazy!

Skype 70

Skype Sports Writing Examples 70

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR 20/20

MAY 8, 2019

In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. The scandal has been noted as one of the most notable PR disasters in British sport.

Crisis 71

Crisis Government Social Media Reputation 71

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer? News been framed!

Media 54

Media Newspapers Journalism Video 54

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. The scandal has been noted as one of the most notable PR disasters in British sport.

Crisis 62

Crisis Government Social Media Reputation 62

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The funny thing is, half the people I talked to about that though it was crazy talk.

Brand 52

Brand Branding Media Local 52

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Q6) What’s the difference between sponsored content and native advertising? Less mentoring, I suppose.).

Journalism 28

Journalism Radio Report Advertising 28

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Mindful Marketing

SEPTEMBER 11, 2015

At the same time, we feel we have some of the leading perks in the business – no set vacation schedule, free tickets to concerts and sporting events, ability to work remotely, free lunches, and more. (3) 3) You specialize in technology. What have been some of your favorite clients over the years?

Marketing 50

Marketing Wireless Software Journalism 50

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. Here’s a free sports drink. Leveled up on a game?

Pinterest 120

Pinterest Mobile Pitching Social Media 120