ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. Darkest Hour.

Film 136

Film Local Leadership Radio 136

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 90

Brand Branding Marketing Ethics 90

NewsWhip

FEBRUARY 13, 2023

Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. When it came to public interest, its contribution was even more significant, responsible for 169k of the 640k total engagements. So, this year, who managed that?

Film 147

Film Social Media Mobile Brand 147

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

MAY 31, 2019

Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets.

SEO 102

SEO Film Advertising Advertising 102

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Amy Jacques is the managing editor of PRSA’s publications, Tactics and The Strategist.

Conference 138

Conference Film Storytelling System 138

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. The Ultimate Guide to Facebook Advertising. Take a look at our round-up below! Instagram implements an array of reel updates. At the moment you are also unable to schedule reels.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Cision

DECEMBER 6, 2015

From a public relations standpoint, the campaign has made a lot of positive news article highlighting how novel this partnership is. Disney and Google aren’t alone in their application advertising plans. Efforts have been made to contact both Disney and Google, at the time of publication no comment has been made.

Google 120

Google Advertising Advertising Film 120

PR for Anyone

SEPTEMBER 30, 2022

Anyone can get publicity! She’s only gotten more and more successful since she filmed that twenty years ago. So that is this week’s Free Publicity Friday PR tip. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

Prowly

OCTOBER 17, 2018

Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. inform audiences, promo film, personal connection, next company event. Ensure you consider using video in your social media advertising strategy.

Video 62

Video Strategy SEO Engineering 62

Mark My Words

MAY 30, 2022

Screenshot No matter what verdict is announced regarding the Johnny Depp versus Amber Heard defamation trial, it’s undeniable that the Pirates of the Caribbean star’s film career was impacted by both the allegations from and the ongoing court battle with his ex-wife. At the time, there were several calls for Dior to follow suit.

Film 60

Film Fashion Advertising Advertising 60

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings.

Brand 83

Brand Branding Marketing Ethics 83

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. Brands hope for short-term memory loss and long-term amnesia.

Fashion 60

Fashion Film Newspapers Advertising 60

Stephen Waddington

NOVEMBER 6, 2019

Purdah places restrictions on government and public bodies during elections. In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. Social media and blogs updating the public with essential information may continue.

Resources 62

Resources Communications Government Policies 62

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. A few of my Seattle-based public awareness clients targeted mainly the city proper. You’ve helped clients get placed in a number of publications. the asset for future use.

Print 120

Print Tourism Transportation Film 120

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Measurement 149

Measurement Education Social Media Film 149

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign? The firm I’ve started?

Agency 97

Agency Interviews Film Advertising 97

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Keeping the motto Kindness is Currency , we invited members of the public in London and Brighton to visit the pop-up Kindness Café and pledge an act of kindness in exchange for a free plant-based lunch from Gosh!

Sports 52

Sports Film Local Exercises 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Public engagement opportunities were thwarted by COVID.

Communications 126

Communications Crisis Internal International 126

MaccaPR

MAY 28, 2015

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. Meeting massive public needs tends to take a team effort—collaboration among the public sector, for-profit companies, and other organizations.

Consumer 65

Consumer Course Film Advertising 65

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120

Fashion Pitching Journalism Social Media 120

Mark My Words

SEPTEMBER 22, 2022

The darling of daytime TV has been shaken by the public anger directed towards herself and Schofield over the claim that the pair used “VIP access” to jump the Westminster Hall line and file past the Queen’s lying-in-state. The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme.

Crisis 60

Crisis Comparison Reputation Film 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Has it been published?

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Has it been published?

Film 60

Film Print Creativity Internal 60

PR in High Definition

SEPTEMBER 24, 2019

While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. Many years ago, there may have been one or two people per publication suited to the story you could offer. News been framed!

Media 54

Media Newspapers Journalism Video 54

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

The Resolution Blog

OCTOBER 15, 2019

But in an incredibly public display of rejection, Little Rock Regional Chamber, the company in charge of the city’s economic growth, admitted “it’s not you, it’s us” in a one-page ad disguised as a tongue-in-cheek breakup letter with the ecommerce giant. And then PathFactory showed us that dry topics don’t have to equal dry campaigns.

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Maxim Behar

JANUARY 28, 2024

AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. How do we use the copyrights of the texts it provides us?

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. Maxim: I decided to do advertising. Maxim: Hi, Sasho. It's hard to say.

Newspapers 59

Newspapers Meeting Ethics Social Media 59