Prohibition

JULY 14, 2023

Jumping on the film’s slogan; ‘She’s everything. Social Media Updates: Instagram Launch Threads Key Social Media Updates From 2023 So Far Musk Makes Changes To Twitter’s Advertising Whowhatwear Fashion inspiration page whowhatwear used the hype of the upcoming Barbie movie to enter the world of Threads.

Brand 116

Brand Branding Social Media B2C 116

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film videos. We film an interview with you. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media.

How To 130

How To Pitching Film Video 130

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car.

Advertising 60

Advertising Advertising Film Television 60

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Publicity 150

Publicity Conference Film Advertising 150

Steve Barrett on PR

MAY 4, 2018

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Storytelling 78

Storytelling Film Advertising Advertising 78

Prowly

OCTOBER 17, 2018

Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

NewsWhip

FEBRUARY 13, 2023

Interestingly, Affleck had been spotted at the location in January, presumably filming the commercial, and this may even have served to build anticipation for the spot when it eventually aired, even though it was not confirmed at the time why he was there. "Premature Electrification" ad is your Super Bowl ad winner.

Film 147

Film Social Media Mobile Brand 147

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness.

SEO 102

SEO Film Advertising Advertising 102

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. The Ultimate Guide to Facebook Advertising. Take a look at our round-up below! Instagram implements an array of reel updates. At the moment you are also unable to schedule reels.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience. Star Wars will be released to theaters on December 18. Until then, may the force be with you.

Google 120

Google Advertising Advertising Film 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We We all want to stand out and be a little different,” he said. “We A native of Greenville, S.C.,

Conference 128

Conference Film Storytelling System 128

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Analysis 74

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings.

Brand 82

Brand Branding Marketing Ethics 82

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Strategy 101

Strategy Pitching Film Advertising 101

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Bianchi Biz Blog

MAY 8, 2023

I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

Mark My Words

MAY 30, 2022

Screenshot No matter what verdict is announced regarding the Johnny Depp versus Amber Heard defamation trial, it’s undeniable that the Pirates of the Caribbean star’s film career was impacted by both the allegations from and the ongoing court battle with his ex-wife. At the time, there were several calls for Dior to follow suit.

Film 60

Film Fashion Advertising Advertising 60

PR for Anyone

SEPTEMBER 30, 2022

She’s only gotten more and more successful since she filmed that twenty years ago. But it’s one of those classic movies that just will always be popular. It’s Reese Witherspoon. Everybody loves her. So what they did is they tied that in. to what our current wedding trends in 2022 and brought on an event planner.

Pitching 130

Pitching Television Trends YouTube 130

Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Mobile 120

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. Brands hope for short-term memory loss and long-term amnesia.

Fashion 60

Fashion Film Newspapers Advertising 60

Maxim Behar

DECEMBER 15, 2022

I never imagined that I would be able to watch this film live in Bulgaria. The National Tourism Board, which has great professionals, should have a decisive say in the promotion and advertising of Bulgaria. I don't know if you remember, but in the early 80's there was a Bulgarian movie "Whale" in which a Bulgarian ship caught a sprat.

Tourism 59

Tourism Film Advertising Advertising 59

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 160

Communications Storytelling Film Training 160

Shift Communications

DECEMBER 16, 2022

But our real starting point for this campaign was the knowledge that employer brand messaging can be really difficult to get across in a traditional advertising or even earned channel. Then CBS News got wind of it and filmed this huge segment, so we got national awareness. What was the impact for the business?

Brand 78

Brand Branding Consumer Storytelling 78

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As enjoyable as Kwik Fit’s Christmas film is it has to contend with the rank & vile of social media’s funny video churn.

Film 60

Film Television YouTube Video 60

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it all the same despite it being a different approach for them this year.

Video 63

Video Film Fashion Web 63

Stephen Waddington

NOVEMBER 6, 2019

Films, videos and photographs from Government libraries should not be made available to political parties. Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material.

Resources 62

Resources Communications Government Policies 62

Mindful Marketing

FEBRUARY 22, 2020

The fast food icon recently launched a “global, integrated advertising campaign showing its iconic Whopper® sandwich covered in mold.” Then, against a music bed of “What a difference a day makes,” filming turns to a rapid time lapse and the burger ages abhorrently before our eyes. .

Advertising 65

Advertising Advertising Film Banking 65

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross?

Film 48

Film Marketing YouTube Advertising 48

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Carol is dynamic and great fun and we enjoyed plenty of laughs as we filmed and photographed her using the device and giving interviews. We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. What are the biggest PR and marketing mistakes brands make? From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential.

Print 120

Print Tourism Transportation Film 120

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Advertising Week. “SXSW is one of the most effective channels for promoting your business to professionals.”.

Conference 97

Conference Marketing Case Study Content Marketing 97